Rascasse Audience Intelligence

Weight training Audience in Colombia

A data profile of the people who buy, follow and care about Weight training in Colombia — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 3,515,056 people in Colombia.

#280among Topic in Colombia
#15in Sports

Weight training has an estimated audience of 3,515,056 people in Colombia. 56.1% are female, 43.9% are male, average age 34.9. Top brand affinities: Anti-aging cream, Local food, Bodybuilding, Personal trainer, Toothbrush.

Top brand affinities include Anti-aging cream, Local food, Bodybuilding, with strongest over-indexing on Anti-aging cream (1.62× the country average).

Demographically, the Weight training audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.

The typical Weight training fan in Colombia is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Anti-aging cream.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Weight training profile in Colombia.

Audience size
3.5M
in Colombia
Gender
56.1%
43.9% male
Age
34.9
average years
Country rank
#381
Topic in Colombia
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight training fans

56.1% are female, 43.9% are male, average age 34.9.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Weight training audience in Colombia
MetricValue
Female56.1%
Male43.9%
Average age34.9
Estimated audience size3,515,056
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Weight training audience in Colombia
Age bracketShare%
16-1927%
20-2926%
30-3920%
40-4915%
50+12%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Weight training audience comes from Colombia.

Worldwide audience distribution share by country for Weight training
CountryShare
United States18.5%
Brazil6.1%
Japan4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight training audience
#·InterestCategoryAffinity×
01Low-carbohydrate dietFood & Beverages2.10×
02BodybuildingSports1.92×
03Personal trainerSports1.92×
04Diet foodFood & Beverages1.92×
05Physical therapyBusiness & Career1.71×
06Tooth brushingHealth1.67×
07Anti-aging creamBeauty & Wellness1.62×
08ToothbrushBeauty & Wellness1.61×
09Local foodFood & Beverages1.60×
10BoxingSports1.60×
11Career developmentBusiness & Career1.58×
12Sugar substituteFood & Beverages1.57×
13Sun tanningBeauty & Wellness1.56×
14Organic farmingFood & Beverages1.54×
15Outfit of the dayFashion & Accessoires1.53×
16MarathonsSports1.53×
17Bank accountBusiness & Career1.51×
18MindfulnessHealth1.51×
19OuterwearFashion & Accessoires1.51×
20PumaFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Weight training audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
MindfulnessBALANCE1.51×
Quality AwarenessPREMIUM1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Weight training audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
TraditionCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.68×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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