A data profile of the people who buy, follow and care about Weight training in Colombia — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 3,515,056 people in Colombia.
Weight training has an estimated audience of 3,515,056 people in Colombia. 56.1% are female, 43.9% are male, average age 34.9. Top brand affinities: Anti-aging cream, Local food, Bodybuilding, Personal trainer, Toothbrush.
Top brand affinities include Anti-aging cream, Local food, Bodybuilding, with strongest over-indexing on Anti-aging cream (1.62× the country average).
Demographically, the Weight training audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Weight training fan in Colombia is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Weight training profile in Colombia.
56.1% are female, 43.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 34.9 |
| Estimated audience size | 3,515,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Weight training audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 2.10× | ||
| 02 | Bodybuilding | Sports | 1.92× | ||
| 03 | Personal trainer | Sports | 1.92× | ||
| 04 | Diet food | Food & Beverages | 1.92× | ||
| 05 | Physical therapy | Business & Career | 1.71× | ||
| 06 | Tooth brushing | Health | 1.67× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 08 | Toothbrush | Beauty & Wellness | 1.61× | ||
| 09 | Local food | Food & Beverages | 1.60× | ||
| 10 | Boxing | Sports | 1.60× | ||
| 11 | Career development | Business & Career | 1.58× | ||
| 12 | Sugar substitute | Food & Beverages | 1.57× | ||
| 13 | Sun tanning | Beauty & Wellness | 1.56× | ||
| 14 | Organic farming | Food & Beverages | 1.54× | ||
| 15 | Outfit of the day | Fashion & Accessoires | 1.53× | ||
| 16 | Marathons | Sports | 1.53× | ||
| 17 | Bank account | Business & Career | 1.51× | ||
| 18 | Mindfulness | Health | 1.51× | ||
| 19 | Outerwear | Fashion & Accessoires | 1.51× | ||
| 20 | Puma | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Mindfulness | BALANCE | 1.51× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.54× | |
| Tradition | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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