A data profile of the people who buy, follow and care about Yoga in South Africa — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 1,057,406 people in South Africa.
Yoga has an estimated audience of 1,057,406 people in South Africa. 59.0% are female, 41.0% are male, average age 37.9. Top brand affinities: Health & wellness, Self care, Hormone, Stretching, health.
Top brand affinities include Health & wellness, Self care, Hormone, with strongest over-indexing on Health & wellness (1.53× the country average).
Demographically, the Yoga audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Yoga fan in South Africa is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Health & wellness.
The key figures that characterise the Yoga profile in South Africa.
59.0% are female, 41.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.9 |
| Estimated audience size | 1,057,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 20% |
of the worldwide Yoga audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vybz Kartel | Music & Radio | 2.18× | ||
| 02 | Figure 8 racing | Cars & Mobility | 1.89× | ||
| 03 | Resistance band | Sports | 1.76× | ||
| 04 | Core stability | Sports | 1.71× | ||
| 05 | Breathwork | Health | 1.70× | ||
| 06 | Caldwell, Idaho | Travel & Leisure | 1.67× | ||
| 07 | Gluteus maximus muscle | Health | 1.65× | ||
| 08 | Stretching | Sports | 1.64× | ||
| 09 | Self care | Health | 1.61× | ||
| 10 | Plank (exercise) | Sports | 1.59× | ||
| 11 | Fitness app | Sports | 1.58× | ||
| 12 | Mindvalley | Business & Career | 1.57× | ||
| 13 | Axilla | Health | 1.57× | ||
| 14 | Sports bra | Fashion & Accessoires | 1.56× | ||
| 15 | Body shape | Health | 1.56× | ||
| 16 | health | Health | 1.55× | ||
| 17 | Health & wellness | Health | 1.53× | ||
| 18 | Cinema of Nigeria | Movies & TV | 1.53× | ||
| 19 | viki | Movies & TV | 1.53× | ||
| 20 | Hormone | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.06× | |
| Travelling | THRILL | 1.04× | |
| Healthy Lifestyle | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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