A data profile of the people who buy, follow and care about Yoga in Colombia — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 2,473,055 people in Colombia.
Yoga has an estimated audience of 2,473,055 people in Colombia. 63.4% are female, 36.6% are male, average age 36.8. Top brand affinities: Eudora, Kansas, Vaseline, Assamese language, Tennis coach, La Teja.
Top brand affinities include Eudora, Kansas, Vaseline, Assamese language, with strongest over-indexing on Eudora, Kansas (1.5× the country average).
Demographically, the Yoga audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Yoga fan in Colombia is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Yoga profile in Colombia.
63.4% are female, 36.6% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 36.8 |
| Estimated audience size | 2,473,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Yoga audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis coach | Sports | 2.03× | ||
| 02 | Jeanette Jenkins | Sports | 1.89× | ||
| 03 | Doyoueven | Fashion & Accessoires | 1.88× | ||
| 04 | Totalisator Agency Board | Games | 1.74× | ||
| 05 | Kannada language | Politics & Society | 1.72× | ||
| 06 | Lucas Biglia | Sports | 1.70× | ||
| 07 | Assamese language | Politics & Society | 1.69× | ||
| 08 | La Teja | News | 1.52× | ||
| 09 | Vaseline | Beauty & Wellness | 1.51× | ||
| 10 | Eudora, Kansas | Travel & Leisure | 1.50× | ||
| 11 | Cositas Femeninas | Website / Newspaper / Magazine | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| Indulgence | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Career Orientation | POWER | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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