A data profile of the people who buy, follow and care about Yoga in Indonesia — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 2,953,556 people in Indonesia.
The average Yoga fan in Indonesia is 37.9 years old, balanced, and lives primarily in Bali.
The audience is concentrated in Bali, West Java, Jakarta.
Top brand affinities include Tunic, Web fiction, Healthy habits, with strongest over-indexing on Tunic (1.55× the country average).
Demographically, the Yoga audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Yoga fan in Indonesia is balanced, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Yoga profile in Indonesia.
53.3% are female, 46.7% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 37.9 |
| Estimated audience size | 2,953,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Yoga audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~700K | 12.63× | |
| 02 | West Nusa Tenggara | ~200K | 5.02× | |
| 03 | Jakarta | ~200K | 0.95× | |
| 04 | Special Region of Yogyakarta | ~40K | 0.87× | |
| 05 | West Papua | ~8K | 0.84× | |
| 06 | West Sulawesi | ~10K | 0.78× | |
| 07 | Central Kalimantan | ~20K | 0.77× | |
| 08 | North Kalimantan | ~7K | 0.76× | |
| 09 | Gorontalo (disambiguation)(2) | ~9K | 0.74× | |
| 10 | North Maluku | ~8K | 0.74× | |
| 11 | Jambi | ~20K | 0.73× | |
| 12 | East Nusa Tenggara | ~20K | 0.73× | |
| 13 | Bangka-Belitung Islands | ~10K | 0.72× | |
| 14 | Papua (province) | ~10K | 0.70× | |
| 15 | Maluku | ~9K | 0.70× | |
| 16 | Bengkulu | ~20K | 0.69× | |
| 17 | Banten | ~80K | 0.67× | |
| 18 | South Sumatra | ~50K | 0.67× | |
| 19 | Riau Islands | ~20K | 0.67× | |
| 20 | Southeast Sulawesi | ~10K | 0.63× | |
| 21 | East Kalimantan | ~30K | 0.61× | |
| 22 | Central Sulawesi | ~20K | 0.61× | |
| 23 | East Java | ~200K | 0.60× | |
| 24 | West Kalimantan | ~30K | 0.60× | |
| 25 | North Sulawesi | ~20K | 0.59× | |
| 26 | Lampung | ~30K | 0.57× | |
| 27 | South Kalimantan | ~20K | 0.57× | |
| 28 | Central Java | ~200K | 0.56× | |
| 29 | West Java | ~300K | 0.55× | |
| 30 | Riau | ~40K | 0.53× | |
| 31 | North Sumatra | ~70K | 0.52× | |
| 32 | South Sulawesi | ~50K | 0.52× | |
| 33 | Aceh | ~20K | 0.51× | |
| 34 | West Sumatra | ~30K | 0.50× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surya Namaskara | Person | 5.14× | ||
| 02 | Sport coat | Fashion & Accessoires | 3.43× | ||
| 03 | health | Health | 2.14× | ||
| 04 | Athleisure | Fashion & Accessoires | 1.72× | ||
| 05 | Brassiere | Food & Beverages | 1.66× | ||
| 06 | Nursing bra | Fashion & Accessoires | 1.63× | ||
| 07 | Baju Kurung | Travel & Leisure | 1.62× | ||
| 08 | Zaskia Adya Mecca | Movies & TV | 1.62× | ||
| 09 | Corset | Fashion & Accessoires | 1.60× | ||
| 10 | Sports bra | Fashion & Accessoires | 1.60× | ||
| 11 | Butik Muslimah | Fashion & Accessoires | 1.59× | ||
| 12 | Zaskia Sungkar | Movies & TV | 1.58× | ||
| 13 | Web fiction | Literature | 1.56× | ||
| 14 | Tunic | Fashion & Accessoires | 1.55× | ||
| 15 | Healthy habits | Health | 1.52× | ||
| 16 | Kaftan | Fashion & Accessoires | 1.52× | ||
| 17 | Asana | Technology & Electronics | 1.52× | ||
| 18 | Shireen Sungkar | Movies & TV | 1.51× | ||
| 19 | Romper suit | Fashion & Accessoires | 1.51× | ||
| 20 | Red Velvet (band) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.63× |
Yoga has an estimated audience of 2,953,556 people in Indonesia, concentrated in Bali and West Java.
53.3% of Yoga fans are female, 46.7% are male, with an average age of 37.9 years.
Yoga fans show strongest brand affinity for Tunic (1.55×), Web fiction (1.56×), and Healthy habits (1.52×) over the country average.
Yoga fans in Indonesia are most concentrated in Bali (reach ~700K), West Java (reach ~300K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Web fiction (1.56×), Healthy habits (1.52×), health (2.14×), and Brassiere (1.66×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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