A data profile of the people who buy, follow and care about Yoga in Switzerland — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 1,169,960 people in Switzerland.
The average Yoga fan in Switzerland is 43.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Meditation, Karma yoga, Life extension, with strongest over-indexing on Meditation (1.52× the country average).
Demographically, the Yoga audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Yoga fan in Switzerland is more female, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Meditation.
The key figures that characterise the Yoga profile in Switzerland.
63.8% are female, 36.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.1 |
| Estimated audience size | 1,169,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Yoga audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.83× | |
| 02 | Canton of Glarus | ~7K | 1.67× | |
| 03 | Canton of Bern | ~200K | 1.59× | |
| 04 | Luzern | ~60K | 1.27× | |
| 05 | Canton of Geneva | ~100K | 1.25× | |
| 06 | Basel-City | ~60K | 1.21× | |
| 07 | Canton of Zug | ~20K | 1.17× | |
| 08 | Canton of St. Gallen | ~70K | 1.16× | |
| 09 | Vaud | ~100K | 1.13× | |
| 10 | Graubünden | ~30K | 1.10× | |
| 11 | Schwyz | ~20K | 1.10× | |
| 12 | Ticino | ~50K | 1.08× | |
| 13 | Aargau | ~80K | 1.07× | |
| 14 | Basel-Landschaft | ~30K | 0.99× | |
| 15 | Thurgau | ~30K | 0.96× | |
| 16 | Solothurn | ~30K | 0.95× | |
| 17 | Valais | ~40K | 0.91× | |
| 18 | Fribourg | ~40K | 0.90× | |
| 19 | Appenzell Innerrhoden | ~1K | 0.89× | |
| 20 | Appenzell Ausserrhoden | ~5K | 0.87× | |
| 21 | Schaffhausen | ~8K | 0.84× | |
| 22 | Canton of Nidwalden | ~4K | 0.84× | |
| 23 | Canton of Obwalden | ~4K | 0.83× | |
| 24 | Uri | ~3K | 0.83× | |
| 25 | Jura | ~6K | 0.78× | |
| 26 | Neuchatel | ~20K | 0.72× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karma yoga | Health | 1.94× | ||
| 02 | Self-healing | Health | 1.78× | ||
| 03 | Qigong | Health | 1.77× | ||
| 04 | Hormone | Health | 1.73× | ||
| 05 | Relaxation technique | Health | 1.70× | ||
| 06 | Acupuncture | Health | 1.63× | ||
| 07 | Intuition (psychology) | Health | 1.63× | ||
| 08 | Ayurveda | Health | 1.62× | ||
| 09 | Numerology | Health | 1.61× | ||
| 10 | Traditional Chinese medicine | Business & Career | 1.58× | ||
| 11 | Permaculture | Home & Garden | 1.58× | ||
| 12 | Naturopathy | Health | 1.57× | ||
| 13 | Life extension | Health | 1.56× | ||
| 14 | Chakra | Health | 1.56× | ||
| 15 | Burnout (psychology) | Health | 1.56× | ||
| 16 | Pilates | Sports | 1.55× | ||
| 17 | Dalai Lama | Politics & Society | 1.54× | ||
| 18 | Mediumship | Politics & Society | 1.53× | ||
| 19 | Meditation | Health | 1.52× | ||
| 20 | Digestion | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.07× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.76× |
Yoga has an estimated audience of 1,169,960 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
63.8% of Yoga fans are female, 36.2% are male, with an average age of 43.1 years.
Yoga fans show strongest brand affinity for Meditation (1.52×), Karma yoga (1.94×), and Life extension (1.56×) over the country average.
Yoga fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Karma yoga (1.94×), Life extension (1.56×), Relaxation technique (1.7×), and Pilates (1.55×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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