A data profile of the people who buy, follow and care about Yoga in Australia — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 4,004,098 people in Australia.
The average Yoga fan in Australia is 43.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Hormone, Collagen, with strongest over-indexing on Retirement community (1.53× the country average).
Demographically, the Yoga audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Yoga fan in Australia is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Retirement community.
The key figures that characterise the Yoga profile in Australia.
65.7% are female, 34.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.2 |
| Estimated audience size | 4,004,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Yoga audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~500K | 1.13× | |
| 02 | Victoria | ~1.5M | 1.12× | |
| 03 | Tasmania | ~90K | 1.01× | |
| 04 | Queensland | ~900K | 0.99× | |
| 05 | Australian Capital Territory | ~80K | 0.99× | |
| 06 | New South Wales | ~1.5M | 0.98× | |
| 07 | Northern Territory | ~40K | 0.98× | |
| 08 | South Australia | ~300K | 0.82× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Figure 8 racing | Cars & Mobility | 1.90× | ||
| 02 | Curcumin | Health | 1.90× | ||
| 03 | Samantha Armytage | Movies & TV | 1.78× | ||
| 04 | Guided meditation | Health | 1.77× | ||
| 05 | Mindvalley | Business & Career | 1.72× | ||
| 06 | Self-healing | Health | 1.71× | ||
| 07 | Shoe insert | Health | 1.69× | ||
| 08 | Cream (pharmaceutical) | Beauty & Wellness | 1.66× | ||
| 09 | Estrogen | Health | 1.66× | ||
| 10 | Pilates | Sports | 1.64× | ||
| 11 | Gut flora | Health | 1.63× | ||
| 12 | Hormone | Health | 1.58× | ||
| 13 | Teacher education | Business & Career | 1.58× | ||
| 14 | Kundalini yoga | Health | 1.55× | ||
| 15 | Cyclic ketogenic diet | Food & Beverages | 1.55× | ||
| 16 | Birdsnest | Fashion & Accessoires | 1.54× | ||
| 17 | Retirement community | Kids & Family | 1.53× | ||
| 18 | River cruise | Travel & Leisure | 1.52× | ||
| 19 | Hot yoga | Sports | 1.52× | ||
| 20 | Collagen | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.22× | |
| Design Affinity | PREMIUM | 1.12× | |
| Creativity | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× |
Yoga has an estimated audience of 4,004,098 people in Australia, concentrated in New South Wales and Victoria.
65.7% of Yoga fans are female, 34.3% are male, with an average age of 43.2 years.
Yoga fans show strongest brand affinity for Retirement community (1.53×), Hormone (1.58×), and Collagen (1.51×) over the country average.
Yoga fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Hormone (1.58×), Collagen (1.51×), Pilates (1.64×), and Teacher education (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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