A data profile of the people who buy, follow and care about Health & wellness in United Arab Emirates — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,705,266 people in United Arab Emirates.
Health & wellness has an estimated audience of 2,705,266 people in United Arab Emirates. 32.6% are female, 67.4% are male, average age 36.6. Top brand affinities: Organic food, Fast casual restaurants, Natural skin care, Balenciaga, Meditation.
Top brand affinities include Organic food, Fast casual restaurants, Natural skin care, with strongest over-indexing on Organic food (1.5× the country average).
Demographically, the Health & wellness audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Health & wellness fan in United Arab Emirates is more male, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in United Arab Emirates.
32.6% are female, 67.4% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 36.6 |
| Estimated audience size | 2,705,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Health & wellness audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 2.15× | ||
| 02 | Michael Kors | Fashion & Accessoires | 2.05× | ||
| 03 | Aerobics | Sports | 2.05× | ||
| 04 | Balenciaga | Fashion & Accessoires | 1.99× | ||
| 05 | BB cream | Beauty & Wellness | 1.93× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.86× | ||
| 07 | Primark | Shopping | 1.82× | ||
| 08 | Nail salon | Beauty & Wellness | 1.74× | ||
| 09 | Sugar substitute | Food & Beverages | 1.74× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 11 | Permanent makeup | Beauty & Wellness | 1.68× | ||
| 12 | Artificial nails | Beauty & Wellness | 1.65× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 1.61× | ||
| 14 | Mindfulness | Health | 1.59× | ||
| 15 | Meditation | Health | 1.54× | ||
| 16 | New Balance | Fashion & Accessoires | 1.53× | ||
| 17 | CrossFit | Sports | 1.52× | ||
| 18 | Ecotourism | Business & Career | 1.52× | ||
| 19 | Bottega Veneta | Fashion & Accessoires | 1.51× | ||
| 20 | Organic food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.48× | |
| Family Orientation | CONSERVATISM | 1.32× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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