Rascasse Audience Intelligence

Health & wellness Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Health & wellness in United Arab Emirates — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 2,705,266 people in United Arab Emirates.

#140among Topic in United Arab Emirates
#4in Health

Health & wellness has an estimated audience of 2,705,266 people in United Arab Emirates. 32.6% are female, 67.4% are male, average age 36.6. Top brand affinities: Organic food, Fast casual restaurants, Natural skin care, Balenciaga, Meditation.

Top brand affinities include Organic food, Fast casual restaurants, Natural skin care, with strongest over-indexing on Organic food (1.5× the country average).

Demographically, the Health & wellness audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.

The typical Health & wellness fan in United Arab Emirates is more male, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Health & wellness profile in United Arab Emirates.

Audience size
2.7M
in United Arab Emirates
Gender
32.6%
67.4% male
Age
36.6
average years
Country rank
#202
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health & wellness fans

32.6% are female, 67.4% are male, average age 36.6.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Health & wellness audience in United Arab Emirates
MetricValue
Female32.6%
Male67.4%
Average age36.6
Estimated audience size2,705,266
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Health & wellness audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Health & wellness audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Health & wellness
CountryShare
United States21.6%
United Kingdom5.0%
Japan4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health & wellness audience
#·InterestCategoryAffinity×
01GymsharkSports2.15×
02Michael KorsFashion & Accessoires2.05×
03AerobicsSports2.05×
04BalenciagaFashion & Accessoires1.99×
05BB creamBeauty & Wellness1.93×
06Fast casual restaurantsFood & Beverages1.86×
07PrimarkShopping1.82×
08Nail salonBeauty & Wellness1.74×
09Sugar substituteFood & Beverages1.74×
10Natural skin careBeauty & Wellness1.69×
11Permanent makeupBeauty & Wellness1.68×
12Artificial nailsBeauty & Wellness1.65×
13Eyelash extensionsBeauty & Wellness1.61×
14MindfulnessHealth1.59×
15MeditationHealth1.54×
16New BalanceFashion & Accessoires1.53×
17CrossFitSports1.52×
18EcotourismBusiness & Career1.52×
19Bottega VenetaFashion & Accessoires1.51×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health & wellness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Health & wellness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
Family OrientationCONSERVATISM1.32×
Early Adopter MentalityPOWER1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Health & wellness audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.71×
Need for SecurityCONSERVATISM0.72×
Social Media UsageJOY0.75×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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