A data profile of the people who buy, follow and care about Undergarment in Malaysia — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 1,928,744 people in Malaysia.
The average Undergarment fan in Malaysia is 37.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Philosophy, Bargain Hunters, Politics, with strongest over-indexing on Philosophy (1.69× the country average).
Demographically, the Undergarment audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Undergarment fan in Malaysia is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Philosophy.
The key figures that characterise the Undergarment profile in Malaysia.
67.6% are female, 32.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.9 |
| Estimated audience size | 1,928,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Undergarment audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
Where the Undergarment audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~700K | 1.31× | |
| 02 | Kuala Lumpur | ~500K | 1.31× | |
| 03 | Sabah | ~200K | 1.23× | |
| 04 | Sarawak | ~200K | 1.12× | |
| 05 | Johor | ~300K | 1.03× | |
| 06 | Perak | ~200K | 1.03× | |
| 07 | Pahang | ~90K | 1.01× | |
| 08 | Labuan | ~20K | 1.00× | |
| 09 | Penang | ~100K | 0.99× | |
| 10 | Negeri Sembilan | ~90K | 0.97× | |
| 11 | Terengganu | ~80K | 0.97× | |
| 12 | Kelantan | ~90K | 0.96× | |
| 13 | Kedah | ~100K | 0.95× | |
| 14 | Malacca | ~70K | 0.95× | |
| 15 | Perlis | ~30K | 0.95× | |
| 16 | Putrajaya | ~10K | 0.94× |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimsuit | Fashion & Accessoires | 2.69× | ||
| 02 | Political science | Business & Career | 2.61× | ||
| 03 | Child development | Business & Career | 2.29× | ||
| 04 | Love & Sex | Kids & Family | 2.19× | ||
| 05 | Haute couture | Fashion & Accessoires | 2.00× | ||
| 06 | Bargain Hunters | Shopping | 1.98× | ||
| 07 | Wedding dress | Fashion & Accessoires | 1.92× | ||
| 08 | HVAC | Home & Garden | 1.89× | ||
| 09 | Wedding videography | Kids & Family | 1.76× | ||
| 10 | Outerwear | Fashion & Accessoires | 1.76× | ||
| 11 | Luxury yacht | Travel & Leisure | 1.72× | ||
| 12 | Philosophy | Business & Career | 1.69× | ||
| 13 | Social science | Business & Career | 1.69× | ||
| 14 | Leggings | Fashion & Accessoires | 1.64× | ||
| 15 | Designer clothing | Fashion & Accessoires | 1.63× | ||
| 16 | Sociology | Business & Career | 1.62× | ||
| 17 | Politics | Politics & Society | 1.59× | ||
| 18 | Starter home | Home & Garden | 1.53× | ||
| 19 | First-time home buyer grant | Home & Garden | 1.53× | ||
| 20 | Embroidery | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.20× | |
| Luxury Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.83× |
Undergarment has an estimated audience of 1,928,744 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
67.6% of Undergarment fans are female, 32.4% are male, with an average age of 37.9 years.
Undergarment fans show strongest brand affinity for Philosophy (1.69×), Bargain Hunters (1.98×), and Politics (1.59×) over the country average.
Undergarment fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Undergarment itself, the audience over-indexes on Bargain Hunters (1.98×), Politics (1.59×), Wedding dress (1.92×), and Haute couture (2.0×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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