A data profile of the people who buy, follow and care about Running in Australia — modelled from more than twelve digital signal sources. Running has an estimated audience of 3,138,152 people in Australia.
The average Running fan in Australia is 41.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Weight training, Walking, Bikram Yoga, with strongest over-indexing on Weight training (1.5× the country average).
Demographically, the Running audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Running fan in Australia is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Weight training.
The key figures that characterise the Running profile in Australia.
57.4% are female, 42.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.8 |
| Estimated audience size | 3,138,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Running audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.10× | |
| 02 | Victoria | ~1M | 1.07× | |
| 03 | Queensland | ~800K | 1.06× | |
| 04 | New South Wales | ~1M | 1.03× | |
| 05 | Western Australia | ~400K | 1.02× | |
| 06 | Australian Capital Territory | ~70K | 1.01× | |
| 07 | Northern Territory | ~30K | 0.93× | |
| 08 | Tasmania | ~60K | 0.86× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Power walking | Sports | 1.75× | ||
| 02 | Melbourne Marathon | Sports | 1.71× | ||
| 03 | Isha Yoga | Sports | 1.71× | ||
| 04 | Freerunning | Sports | 1.70× | ||
| 05 | Sahaja Yoga | Sports | 1.70× | ||
| 06 | Sit-up | Sports | 1.70× | ||
| 07 | Circuit training | Sports | 1.65× | ||
| 08 | Bhakti yoga | Sports | 1.65× | ||
| 09 | Burpee (exercise) | Sports | 1.65× | ||
| 10 | Endurance training | Sports | 1.59× | ||
| 11 | Wet 'n Wild (brand) | Beauty & Wellness | 1.58× | ||
| 12 | Virgin Active | Health | 1.58× | ||
| 13 | Gold Coast Marathon | Sports | 1.58× | ||
| 14 | Plank (exercise) | Sports | 1.57× | ||
| 15 | Garmin Forerunner | Technology & Electronics | 1.57× | ||
| 16 | Bikram Yoga | Health | 1.53× | ||
| 17 | The Athlete's Foot | Shopping | 1.52× | ||
| 18 | Walking | Sports | 1.51× | ||
| 19 | Spotting (weight training) | Event | 1.51× | ||
| 20 | Weight training | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Sports Activity | POWER | 1.22× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Pet Ownership | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 0.96× |
Running has an estimated audience of 3,138,152 people in Australia, concentrated in New South Wales and Victoria.
57.4% of Running fans are female, 42.6% are male, with an average age of 41.8 years.
Running fans show strongest brand affinity for Weight training (1.5×), Walking (1.51×), and Bikram Yoga (1.53×) over the country average.
Running fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Walking (1.51×), Bikram Yoga (1.53×), The Athlete's Foot (1.52×), and Circuit training (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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