A data profile of the people who buy, follow and care about Lakes in Indonesia — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 2,503,102 people in Indonesia.
Lakes has an estimated audience of 2,503,102 people in Indonesia. 36.1% are female, 63.9% are male, average age 36.9. Top brand affinities: Cruises, Hair products, Charity and causes, Spas, Sunglasses.
Top brand affinities include Cruises, Hair products, Charity and causes, with strongest over-indexing on Cruises (3.07× the country average).
Demographically, the Lakes audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Lakes fan in Indonesia is more male, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for Cruises.
The key figures that characterise the Lakes profile in Indonesia.
36.1% are female, 63.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 36.9 |
| Estimated audience size | 2,503,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Lakes audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 3.07× | ||
| 02 | Charity and causes | Business & Career | 2.46× | ||
| 03 | Sunglasses | Fashion & Accessoires | 2.04× | ||
| 04 | Non-fiction books | Literature | 1.96× | ||
| 05 | Bars | Travel & Leisure | 1.92× | ||
| 06 | Innovation | Business & Career | 1.89× | ||
| 07 | Ecotourism | Business & Career | 1.84× | ||
| 08 | Pizza | Food & Beverages | 1.75× | ||
| 09 | Theme parks | Travel & Leisure | 1.74× | ||
| 10 | Distilled beverage | Food & Beverages | 1.73× | ||
| 11 | Spas | Beauty & Wellness | 1.68× | ||
| 12 | Ice cream | Food & Beverages | 1.65× | ||
| 13 | Lottery | Games | 1.64× | ||
| 14 | Online poker | Games | 1.61× | ||
| 15 | Car rentals | Cars & Mobility | 1.60× | ||
| 16 | Hair products | Beauty & Wellness | 1.58× | ||
| 17 | Massively multiplayer online games | Games | 1.58× | ||
| 18 | Retail banking | Business & Career | 1.57× | ||
| 19 | Telegram | Internet & Social Media | 1.53× | ||
| 20 | Lipstick | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Sustainability | BALANCE | 1.51× | |
| Travelling | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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