A data profile of the people who buy, follow and care about Car rentals in Indonesia — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 3,461,409 people in Indonesia.
The average Car rentals fan in Indonesia is 35.4 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, Jakarta, West Java.
Top brand affinities include Air travel, Cruises, Cholesterol, with strongest over-indexing on Air travel (1.58× the country average).
Demographically, the Car rentals audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Car rentals fan in Indonesia is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Air travel.
The key figures that characterise the Car rentals profile in Indonesia.
39.3% are female, 60.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 35.4 |
| Estimated audience size | 3,461,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Car rentals audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~600K | 8.53× | |
| 02 | West Nusa Tenggara | ~200K | 3.63× | |
| 03 | Jakarta | ~500K | 1.72× | |
| 04 | Riau Islands | ~60K | 1.50× | |
| 05 | East Nusa Tenggara | ~50K | 1.25× | |
| 06 | Banten | ~200K | 1.17× | |
| 07 | Special Region of Yogyakarta | ~60K | 1.04× | |
| 08 | West Papua | ~10K | 1.00× | |
| 09 | Bangka-Belitung Islands | ~20K | 0.97× | |
| 10 | West Sulawesi | ~10K | 0.97× | |
| 11 | North Kalimantan | ~10K | 0.97× | |
| 12 | Gorontalo (disambiguation)(2) | ~10K | 0.95× | |
| 13 | North Maluku | ~10K | 0.95× | |
| 14 | North Sulawesi | ~40K | 0.94× | |
| 15 | Bengkulu | ~30K | 0.94× | |
| 16 | Papua (province) | ~20K | 0.94× | |
| 17 | Maluku | ~10K | 0.94× | |
| 18 | Central Sulawesi | ~30K | 0.91× | |
| 19 | Southeast Sulawesi | ~20K | 0.91× | |
| 20 | Central Kalimantan | ~30K | 0.89× | |
| 21 | Jambi | ~30K | 0.88× | |
| 22 | Aceh | ~40K | 0.87× | |
| 23 | West Sumatra | ~50K | 0.83× | |
| 24 | West Kalimantan | ~40K | 0.83× | |
| 25 | South Kalimantan | ~40K | 0.83× | |
| 26 | Lampung | ~60K | 0.79× | |
| 27 | South Sumatra | ~70K | 0.78× | |
| 28 | Riau | ~60K | 0.78× | |
| 29 | East Kalimantan | ~40K | 0.78× | |
| 30 | South Sulawesi | ~80K | 0.75× | |
| 31 | North Sumatra | ~100K | 0.73× | |
| 32 | East Java | ~200K | 0.56× | |
| 33 | Central Java | ~200K | 0.54× | |
| 34 | West Java | ~300K | 0.51× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 1.71× | ||
| 02 | GPS devices | Technology & Electronics | 1.69× | ||
| 03 | Toyota Avanza | Cars & Mobility | 1.69× | ||
| 04 | Batik Air | Travel & Leisure | 1.67× | ||
| 05 | Daihatsu Terios | Cars & Mobility | 1.63× | ||
| 06 | Amien Rais | Politics & Society | 1.63× | ||
| 07 | Cruises | Travel & Leisure | 1.61× | ||
| 08 | RVs | Cars & Mobility | 1.61× | ||
| 09 | Lakes | Travel & Leisure | 1.60× | ||
| 10 | Air travel | Travel & Leisure | 1.58× | ||
| 11 | Hybrids | Cars & Mobility | 1.58× | ||
| 12 | Portable media players | Technology & Electronics | 1.57× | ||
| 13 | Theme parks | Travel & Leisure | 1.56× | ||
| 14 | Gastric acid | Health | 1.56× | ||
| 15 | Cholesterol | Food & Beverages | 1.55× | ||
| 16 | Toyota Camry | Cars & Mobility | 1.55× | ||
| 17 | Honda CR-V | Cars & Mobility | 1.53× | ||
| 18 | Toyota Yaris | Cars & Mobility | 1.53× | ||
| 19 | Mitsubishi Pajero | Cars & Mobility | 1.53× | ||
| 20 | Honda Brio | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Individualism | JOY | 1.10× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.77× |
Car rentals has an estimated audience of 3,461,409 people in Indonesia, concentrated in Bali and Jakarta.
39.3% of Car rentals fans are female, 60.7% are male, with an average age of 35.4 years.
Car rentals fans show strongest brand affinity for Air travel (1.58×), Cruises (1.61×), and Cholesterol (1.55×) over the country average.
Car rentals fans in Indonesia are most concentrated in Bali (reach ~600K), Jakarta (reach ~500K), and West Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Cruises (1.61×), Cholesterol (1.55×), Lakes (1.6×), and Theme parks (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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