A data profile of the people who buy, follow and care about Car rentals in Australia — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 2,980,566 people in Australia.
The average Car rentals fan in Australia is 43.5 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Webjet, Automobiles, United States, with strongest over-indexing on Webjet (2.09× the country average).
Demographically, the Car rentals audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Car rentals fan in Australia is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Webjet.
The key figures that characterise the Car rentals profile in Australia.
41.9% are female, 58.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 43.5 |
| Estimated audience size | 2,980,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Car rentals audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.27× | |
| 02 | Tasmania | ~70K | 1.14× | |
| 03 | Victoria | ~900K | 1.04× | |
| 04 | Queensland | ~700K | 1.04× | |
| 05 | Australian Capital Territory | ~60K | 0.96× | |
| 06 | New South Wales | ~1M | 0.95× | |
| 07 | Western Australia | ~300K | 0.81× | |
| 08 | South Australia | ~200K | 0.74× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 4.29× | ||
| 02 | River cruise | Travel & Leisure | 3.00× | ||
| 03 | Princess Cruises | Travel & Leisure | 2.85× | ||
| 04 | Ecotourism | Business & Career | 2.64× | ||
| 05 | Package tour | Travel & Leisure | 2.50× | ||
| 06 | Retirement community | Kids & Family | 2.32× | ||
| 07 | Retirement planning | Business & Career | 2.24× | ||
| 08 | Lakes | Travel & Leisure | 2.14× | ||
| 09 | Webjet | Travel & Leisure | 2.09× | ||
| 10 | Business class | Travel & Leisure | 1.99× | ||
| 11 | Skyscanner | Travel & Leisure | 1.96× | ||
| 12 | United States | Travel & Leisure | 1.93× | ||
| 13 | Singapore Airlines | Travel & Leisure | 1.92× | ||
| 14 | Gmail | Internet & Social Media | 1.69× | ||
| 15 | Cruises | Travel & Leisure | 1.66× | ||
| 16 | Virgin Australia | Music & Radio | 1.61× | ||
| 17 | Price | Shopping | 1.60× | ||
| 18 | Flight Centre | Travel & Leisure | 1.59× | ||
| 19 | Automobiles | Cars & Mobility | 1.55× | ||
| 20 | Air travel | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Travelling | THRILL | 1.52× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.96× |
Car rentals has an estimated audience of 2,980,566 people in Australia, concentrated in New South Wales and Victoria.
41.9% of Car rentals fans are female, 58.1% are male, with an average age of 43.5 years.
Car rentals fans show strongest brand affinity for Webjet (2.09×), Automobiles (1.55×), and United States (1.93×) over the country average.
Car rentals fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Automobiles (1.55×), United States (1.93×), Virgin Australia (1.61×), and Gmail (1.69×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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