A data profile of the people who buy, follow and care about Flight Centre in Australia — modelled from more than twelve digital signal sources. Flight Centre has an estimated audience of 5,129,640 people in Australia.
Flight Centre has an estimated audience of 5,129,640 people in Australia. 67.4% are female, 32.6% are male, average age 46.1. Top brand affinities: Google Flights, Singapore Airlines, Airbnb, Airline, Emirates.
Top brand affinities include Google Flights, Singapore Airlines, Airbnb, with strongest over-indexing on Google Flights (4.11× the country average).
Demographically, the Flight Centre audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Flight Centre fan in Australia is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.
The key figures that characterise the Flight Centre profile in Australia.
67.4% are female, 32.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 46.1 |
| Estimated audience size | 5,129,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Flight Centre audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 84.1% |
| South Africa | 4.2% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Flight Centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 4.11× | ||
| 02 | Cathay Pacific | Travel & Leisure | 2.68× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 2.62× | ||
| 04 | Expedia | Travel & Leisure | 2.58× | ||
| 05 | Trivago | Travel & Leisure | 2.54× | ||
| 06 | Emirates | Travel & Leisure | 2.38× | ||
| 07 | Singapore Airlines | Travel & Leisure | 2.34× | ||
| 08 | Skyscanner | Travel & Leisure | 2.21× | ||
| 09 | Travel insurance | Travel & Leisure | 2.10× | ||
| 10 | Qatar Airways | Travel & Leisure | 2.08× | ||
| 11 | Booking.com | Travel & Leisure | 1.98× | ||
| 12 | Airline | Travel & Leisure | 1.83× | ||
| 13 | First class travel | Travel & Leisure | 1.79× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.76× | ||
| 15 | Bupa | Health | 1.63× | ||
| 16 | Discount stores | Shopping | 1.62× | ||
| 17 | Car rentals | Cars & Mobility | 1.59× | ||
| 18 | Wikipedia | Internet & Social Media | 1.56× | ||
| 19 | Airbnb | Travel & Leisure | 1.55× | ||
| 20 | Theme parks | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Travelling | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Flight Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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