A data profile of the people who buy, follow and care about Theme parks in Australia — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 3,273,815 people in Australia.
The average Theme parks fan in Australia is 41.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Spotlight (software), Webjet, Flight Centre, with strongest over-indexing on Spotlight (software) (1.63× the country average).
Demographically, the Theme parks audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Theme parks fan in Australia is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Theme parks profile in Australia.
63.4% are female, 36.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.3 |
| Estimated audience size | 3,273,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Theme parks audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.70× | |
| 02 | New South Wales | ~1.5M | 1.25× | |
| 03 | Victoria | ~1M | 1.11× | |
| 04 | Tasmania | ~60K | 0.91× | |
| 05 | Northern Territory | ~30K | 0.89× | |
| 06 | Australian Capital Territory | ~60K | 0.88× | |
| 07 | Western Australia | ~300K | 0.86× | |
| 08 | South Australia | ~200K | 0.80× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carnival Cruise Lines | Travel & Leisure | 2.27× | ||
| 02 | Water park | Travel & Leisure | 2.14× | ||
| 03 | Princess Cruises | Travel & Leisure | 2.00× | ||
| 04 | Package tour | Travel & Leisure | 1.84× | ||
| 05 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 1.82× | ||
| 06 | Carnival Cruises | Travel & Leisure | 1.78× | ||
| 07 | Flybuys (Australia) | Shopping | 1.72× | ||
| 08 | River cruise | Travel & Leisure | 1.71× | ||
| 09 | The Reject Shop | Shopping | 1.68× | ||
| 10 | Trivago | Travel & Leisure | 1.67× | ||
| 11 | Webjet | Travel & Leisure | 1.66× | ||
| 12 | Spotlight (software) | Technology & Electronics | 1.63× | ||
| 13 | Baby Bunting | Kids & Family | 1.63× | ||
| 14 | Fairy tale | Literature | 1.62× | ||
| 15 | Kidspot | Kids & Family | 1.59× | ||
| 16 | Just Jeans | Fashion & Accessoires | 1.58× | ||
| 17 | Kindergarten | Kids & Family | 1.57× | ||
| 18 | Primary school | Kids & Family | 1.55× | ||
| 19 | Pre-kindergarten | Kids & Family | 1.54× | ||
| 20 | Flight Centre | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× |
Theme parks has an estimated audience of 3,273,815 people in Australia, concentrated in New South Wales and Queensland.
63.4% of Theme parks fans are female, 36.6% are male, with an average age of 41.3 years.
Theme parks fans show strongest brand affinity for Spotlight (software) (1.63×), Webjet (1.66×), and Flight Centre (1.5×) over the country average.
Theme parks fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1.5M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Webjet (1.66×), Flight Centre (1.5×), Baby Bunting (1.63×), and Kindergarten (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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