A data profile of the people who buy, follow and care about Theme parks in Switzerland — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 868,606 people in Switzerland.
The average Theme parks fan in Switzerland is 41.0 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Müller (German trade company), Legoland, C&A, with strongest over-indexing on Müller (German trade company) (1.82× the country average).
Demographically, the Theme parks audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Theme parks fan in Switzerland is more female, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Müller (German trade company).
The key figures that characterise the Theme parks profile in Switzerland.
57.8% are female, 42.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.0 |
| Estimated audience size | 868,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Theme parks audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Innerrhoden | ~1K | 1.18× | |
| 02 | Canton of Zug | ~10K | 1.15× | |
| 03 | Uri | ~3K | 1.15× | |
| 04 | Vaud | ~100K | 1.13× | |
| 05 | Canton of Geneva | ~70K | 1.13× | |
| 06 | Canton of Nidwalden | ~4K | 1.13× | |
| 07 | Canton of Glarus | ~4K | 1.11× | |
| 08 | Canton of Zürich | ~200K | 1.10× | |
| 09 | Canton of Obwalden | ~4K | 1.10× | |
| 10 | Schwyz | ~10K | 1.08× | |
| 11 | Appenzell Ausserrhoden | ~4K | 1.07× | |
| 12 | Jura | ~6K | 1.01× | |
| 13 | Schaffhausen | ~7K | 1.00× | |
| 14 | Basel-Landschaft | ~20K | 0.98× | |
| 15 | Aargau | ~50K | 0.97× | |
| 16 | Basel-City | ~30K | 0.96× | |
| 17 | Solothurn | ~20K | 0.95× | |
| 18 | Neuchatel | ~20K | 0.94× | |
| 19 | Canton of Bern | ~80K | 0.92× | |
| 20 | Thurgau | ~20K | 0.92× | |
| 21 | Graubünden | ~20K | 0.91× | |
| 22 | Luzern | ~30K | 0.89× | |
| 23 | Canton of St. Gallen | ~40K | 0.88× | |
| 24 | Fribourg | ~30K | 0.88× | |
| 25 | Valais | ~30K | 0.87× | |
| 26 | Ticino | ~30K | 0.82× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Legoland | Travel & Leisure | 3.77× | ||
| 02 | Disneyland Paris | Travel & Leisure | 2.38× | ||
| 03 | Continuing education | Business & Career | 2.08× | ||
| 04 | Hotelplan | Travel & Leisure | 2.03× | ||
| 05 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.95× | ||
| 06 | Beatrice Egli | Music & Radio | 1.86× | ||
| 07 | Müller (German trade company) | Shopping | 1.82× | ||
| 08 | Bonprix | Shopping | 1.76× | ||
| 09 | C&A | Shopping | 1.73× | ||
| 10 | Rulantica | Travel & Leisure | 1.73× | ||
| 11 | Let's Dance (German TV series) | Movies & TV | 1.73× | ||
| 12 | Thermomix | Home & Garden | 1.72× | ||
| 13 | Helene Fischer | Music & Radio | 1.66× | ||
| 14 | Patrick Bruel | Music & Radio | 1.62× | ||
| 15 | LeShop.ch | Food & Beverages | 1.60× | ||
| 16 | Ecotourism | Business & Career | 1.58× | ||
| 17 | Le Nouvelliste (Haiti) | News | 1.58× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | JYSK | Home & Garden | 1.53× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Design Affinity | PREMIUM | 0.94× | |
| Sustainability | BALANCE | 1.00× |
Theme parks has an estimated audience of 868,606 people in Switzerland, concentrated in Canton of Zürich and Vaud.
57.8% of Theme parks fans are female, 42.2% are male, with an average age of 41.0 years.
Theme parks fans show strongest brand affinity for Müller (German trade company) (1.82×), Legoland (3.77×), and C&A (1.73×) over the country average.
Theme parks fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Legoland (3.77×), C&A (1.73×), Beatrice Egli (1.86×), and Children's clothing (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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