Rascasse Audience Intelligence

Theme parks Audience in Indonesia

A data profile of the people who buy, follow and care about Theme parks in Indonesia — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 2,487,854 people in Indonesia.

#9among Travel type in Indonesia
#624among Topic in Indonesia
#76in Travel & Leisure

The average Theme parks fan in Indonesia is 36.6 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Top brand affinities include Skirt, Tunic, Alfamart, with strongest over-indexing on Skirt (1.53× the country average).

Demographically, the Theme parks audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Theme parks fan in Indonesia is more male, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Skirt.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Theme parks profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
43.5%
56.5% male
Age
36.6
average years
Country rank
#837
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theme parks fans

43.5% are female, 56.5% are male, average age 36.6.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Theme parks audience in Indonesia
MetricValue
Female43.5%
Male56.5%
Average age36.6
Estimated audience size2,487,854
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Theme parks audience in Indonesia
Age bracketShare%
16-1918%
20-2929%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Theme parks audience comes from Indonesia.

Worldwide audience distribution share by country for Theme parks
CountryShare
United States23.1%
Japan8.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theme parks audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Theme parks fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Kalimantan~100K3.04×
02Bali~90K1.88×
03North Sumatra~200K1.34×
04Jakarta~300K1.30×
05Banten~100K1.29×
06Lampung~60K1.16×
07Special Region of Yogyakarta~50K1.11×
08Riau Islands~30K1.04×
09West Java~400K1.03×
10Gorontalo (disambiguation)(2)~10K1.00×
11West Papua~8K1.00×
12Central Kalimantan~20K0.99×
13South Kalimantan~30K0.98×
14North Sulawesi~30K0.98×
15Bangka-Belitung Islands~10K0.98×
16West Sulawesi~10K0.98×
17East Java~300K0.97×
18North Kalimantan~8K0.96×
19South Sulawesi~70K0.94×
20Central Sulawesi~20K0.94×
21Southeast Sulawesi~20K0.94×
22Papua (province)~10K0.94×
23Maluku~10K0.94×
24North Maluku~8K0.94×
25Bengkulu~20K0.93×
26Central Java~200K0.92×
27South Sumatra~60K0.92×
28Riau~50K0.92×
29West Kalimantan~30K0.92×
30West Nusa Tenggara~30K0.91×
31Jambi~30K0.90×
32East Nusa Tenggara~20K0.86×
33West Sumatra~40K0.85×
34Aceh~30K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theme parks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theme parks audience
#·InterestCategoryAffinity×
01HokBenFood & Beverages1.93×
02GPS devicesTechnology & Electronics1.80×
03LakesTravel & Leisure1.74×
04Charles & KeithFashion & Accessoires1.71×
05Car rentalsCars & Mobility1.66×
06Baby powderKids & Family1.66×
07CetaphilBeauty & Wellness1.63×
08CruisesTravel & Leisure1.62×
09CanvaTechnology & Electronics1.62×
10Web fictionLiterature1.60×
11Breast pumpKids & Family1.59×
12Infant clothingKids & Family1.58×
13Infant bodysuitKids & Family1.58×
14PampersKids & Family1.55×
15SkirtFashion & Accessoires1.53×
16AlfamartFood & Beverages1.53×
17Nail artBeauty & Wellness1.53×
18TunicFashion & Accessoires1.52×
19RVsCars & Mobility1.52×
20NASDAQBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theme parks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Theme parks audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.49×
Need for SecurityCONSERVATISM1.05×
Social Media UsageJOY1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Theme parks audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.67×
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Theme parks have in Indonesia?

Theme parks has an estimated audience of 2,487,854 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Theme parks fans?

43.5% of Theme parks fans are female, 56.5% are male, with an average age of 36.6 years.

03

Which brands do Theme parks fans like most?

Theme parks fans show strongest brand affinity for Skirt (1.53×), Tunic (1.52×), and Alfamart (1.53×) over the country average.

04

Where do Theme parks fans live in Indonesia?

Theme parks fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Theme parks fans also like?

Beyond Theme parks itself, the audience over-indexes on Tunic (1.52×), Alfamart (1.53×), Car rentals (1.66×), and Baby powder (1.66×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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