A data profile of the people who buy, follow and care about Müller (German trade company) in Switzerland — modelled from more than twelve digital signal sources. Müller (German trade company) has an estimated audience of 2,548,057 people in Switzerland.
The average Müller (German trade company) fan in Switzerland is 39.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include IKEA, H&M, McDonald's, with strongest over-indexing on IKEA (2.08× the country average).
Demographically, the Müller (German trade company) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Müller (German trade company) fan in Switzerland is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Müller (German trade company) profile in Switzerland.
89.0% are female, 11.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 89.0% |
| Male | 11.0% |
| Average age | 39.9 |
| Estimated audience size | 2,548,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 28% | |
| 30-39 | 31% | |
| 40-49 | 22% | |
| 50+ | 14% |
Where the Müller (German trade company) audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of St. Gallen | ~300K | 2.09× | |
| 02 | Canton of Bern | ~500K | 1.94× | |
| 03 | Thurgau | ~100K | 1.86× | |
| 04 | Luzern | ~200K | 1.84× | |
| 05 | Aargau | ~300K | 1.79× | |
| 06 | Solothurn | ~100K | 1.67× | |
| 07 | Canton of Zürich | ~700K | 1.54× | |
| 08 | Graubünden | ~90K | 1.46× | |
| 09 | Basel-City | ~100K | 1.32× | |
| 10 | Canton of Glarus | ~10K | 1.16× | |
| 11 | Appenzell Ausserrhoden | ~10K | 1.09× | |
| 12 | Canton of Zug | ~30K | 1.02× | |
| 13 | Schwyz | ~40K | 1.00× | |
| 14 | Canton of Nidwalden | ~10K | 1.00× | |
| 15 | Basel-Landschaft | ~50K | 0.87× | |
| 16 | Canton of Obwalden | ~7K | 0.74× | |
| 17 | Schaffhausen | ~10K | 0.69× | |
| 18 | Valais | ~60K | 0.55× | |
| 19 | Uri | ~4K | 0.50× | |
| 20 | Appenzell Innerrhoden | ~2K | 0.50× | |
| 21 | Ticino | ~50K | 0.49× | |
| 22 | Fribourg | ~40K | 0.43× | |
| 23 | Jura | ~6K | 0.36× | |
| 24 | Vaud | ~70K | 0.28× | |
| 25 | Neuchatel | ~10K | 0.27× | |
| 26 | Canton of Geneva | ~30K | 0.17× |
The strongest cross-interests of the Müller (German trade company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tupperware | Home & Garden | 5.26× | ||
| 02 | Hypermarket | Shopping | 4.09× | ||
| 03 | Thermomix | Home & Garden | 3.91× | ||
| 04 | Christmas market | Food & Beverages | 3.28× | ||
| 05 | Board games | Games | 3.15× | ||
| 06 | Subway | Food & Beverages | 3.08× | ||
| 07 | Swarovski | Fashion & Accessoires | 2.63× | ||
| 08 | Nespresso | Food & Beverages | 2.55× | ||
| 09 | Lego | Kids & Family | 2.48× | ||
| 10 | Tabloid (newspaper format) | Literature | 2.44× | ||
| 11 | H&M | Shopping | 2.17× | ||
| 12 | Starbucks | Food & Beverages | 2.10× | ||
| 13 | IKEA | Home & Garden | 2.08× | ||
| 14 | Shopping malls | Shopping | 2.01× | ||
| 15 | Schlager music | Music & Radio | 2.00× | ||
| 16 | Organic food | Food & Beverages | 1.98× | ||
| 17 | Primark | Shopping | 1.96× | ||
| 18 | Theme parks | Travel & Leisure | 1.82× | ||
| 19 | Fragrances | Beauty & Wellness | 1.73× | ||
| 20 | McDonald's | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Individualism | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Müller (German trade company)'s target market in Switzerland covers an estimated 2,548,057 people, concentrated in Canton of Zürich and Canton of Bern.
89.0% of the Müller (German trade company) audience are female, 11.0% are male, with an average age of 39.9 years.
Müller (German trade company) fans show strongest brand affinity for IKEA (2.08×), H&M (2.17×), and McDonald's (1.56×) over the country average.
Müller (German trade company) fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Canton of Bern (reach ~500K), and Aargau (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Müller (German trade company) itself, the audience over-indexes on H&M (2.17×), McDonald's (1.56×), Thermomix (3.91×), and Shopping malls (2.01×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Müller (German trade company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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