A data profile of the people who buy, follow and care about Car rentals in Switzerland — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 1,017,603 people in Switzerland.
The average Car rentals fan in Switzerland is 40.7 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
Top brand affinities include AutoScout24, Business, Automobiles, with strongest over-indexing on AutoScout24 (1.73× the country average).
Demographically, the Car rentals audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Car rentals fan in Switzerland is more male, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Car rentals profile in Switzerland.
37.4% are female, 62.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 40.7 |
| Estimated audience size | 1,017,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Car rentals audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 2.23× | |
| 02 | Canton of Geneva | ~100K | 1.78× | |
| 03 | Basel-City | ~60K | 1.59× | |
| 04 | Aargau | ~100K | 1.55× | |
| 05 | Canton of Zug | ~20K | 1.49× | |
| 06 | Canton of Bern | ~100K | 1.37× | |
| 07 | Canton of St. Gallen | ~70K | 1.33× | |
| 08 | Luzern | ~60K | 1.31× | |
| 09 | Schwyz | ~20K | 1.27× | |
| 10 | Basel-Landschaft | ~30K | 1.23× | |
| 11 | Vaud | ~100K | 1.21× | |
| 12 | Thurgau | ~30K | 1.21× | |
| 13 | Solothurn | ~30K | 1.16× | |
| 14 | Graubünden | ~30K | 1.10× | |
| 15 | Valais | ~40K | 0.98× | |
| 16 | Ticino | ~40K | 0.89× | |
| 17 | Schaffhausen | ~7K | 0.89× | |
| 18 | Canton of Glarus | ~3K | 0.87× | |
| 19 | Appenzell Innerrhoden | ~1K | 0.87× | |
| 20 | Canton of Nidwalden | ~3K | 0.86× | |
| 21 | Uri | ~3K | 0.86× | |
| 22 | Appenzell Ausserrhoden | ~4K | 0.82× | |
| 23 | Canton of Obwalden | ~3K | 0.81× | |
| 24 | Fribourg | ~30K | 0.77× | |
| 25 | Jura | ~5K | 0.76× | |
| 26 | Neuchatel | ~20K | 0.73× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sixt | Cars & Mobility | 3.53× | ||
| 02 | Ecotourism | Business & Career | 2.45× | ||
| 03 | Cruises | Travel & Leisure | 2.25× | ||
| 04 | Car dealership | Cars & Mobility | 2.23× | ||
| 05 | Bota Sot | News | 2.18× | ||
| 06 | Lakes | Travel & Leisure | 2.12× | ||
| 07 | Mortgage loans | Business & Career | 2.03× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.00× | ||
| 09 | Air travel | Travel & Leisure | 1.98× | ||
| 10 | Used car | Cars & Mobility | 1.94× | ||
| 11 | Job hunting | Business & Career | 1.89× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.85× | ||
| 13 | First class travel | Travel & Leisure | 1.83× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 15 | Swissair | Travel & Leisure | 1.70× | ||
| 16 | Automobiles | Cars & Mobility | 1.61× | ||
| 17 | Vacations | Travel & Leisure | 1.57× | ||
| 18 | Renewable energy | Business & Career | 1.56× | ||
| 19 | Business | Business & Career | 1.54× | ||
| 20 | Skyscanner | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.05× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Patriotism | CONSERVATISM | 0.96× |
Car rentals has an estimated audience of 1,017,603 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
37.4% of Car rentals fans are female, 62.6% are male, with an average age of 40.7 years.
Car rentals fans show strongest brand affinity for AutoScout24 (1.73×), Business (1.54×), and Automobiles (1.61×) over the country average.
Car rentals fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Business (1.54×), Automobiles (1.61×), Lakes (2.12×), and Vacations (1.57×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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