A data profile of the people who buy, follow and care about Swissair in Switzerland — modelled from more than twelve digital signal sources. Swissair has an estimated audience of 950,395 people in Switzerland.
Swissair has an estimated audience of 950,395 people in Switzerland. 33.5% are female, 66.5% are male, average age 44.7. Top brand affinities: Innovation, First class travel, Škoda Auto, FIS Alpine Ski World Cup, Nespresso.
Top brand affinities include Innovation, First class travel, Škoda Auto, with strongest over-indexing on Innovation (2.83× the country average).
Demographically, the Swissair audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical Swissair fan in Switzerland is more male, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Swissair profile in Switzerland.
33.5% are female, 66.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 44.7 |
| Estimated audience size | 950,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Swissair audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 37.5% |
| United States | 23.2% |
| Germany | 20.8% |
The strongest cross-interests of the Swissair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First class travel | Travel & Leisure | 3.08× | ||
| 02 | Innovation | Business & Career | 2.83× | ||
| 03 | Citroën | Cars & Mobility | 2.33× | ||
| 04 | Mortgage loans | Business & Career | 2.12× | ||
| 05 | Online banking | Business & Career | 2.12× | ||
| 06 | Breitling | Fashion & Accessoires | 2.07× | ||
| 07 | Opel | Cars & Mobility | 2.06× | ||
| 08 | Škoda Auto | Cars & Mobility | 2.02× | ||
| 09 | Renault | Cars & Mobility | 1.98× | ||
| 10 | Air pollution | Health | 1.98× | ||
| 11 | Electric bicycle | Cars & Mobility | 1.93× | ||
| 12 | Solar energy | Home & Garden | 1.86× | ||
| 13 | Volvo | Cars & Mobility | 1.86× | ||
| 14 | Nespresso | Food & Beverages | 1.82× | ||
| 15 | Peugeot | Cars & Mobility | 1.75× | ||
| 16 | Car rentals | Cars & Mobility | 1.70× | ||
| 17 | FIS Alpine Ski World Cup | Sports | 1.67× | ||
| 18 | The Championships, Wimbledon | Sports | 1.67× | ||
| 19 | Sauna | Home & Garden | 1.62× | ||
| 20 | Electric vehicle | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.08× | |
| Urban Lifestyle | OPEN | 1.73× | |
| Design Affinity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.43× | |
| Social Media Usage | JOY | 0.61× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swissair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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