Swissair Audience in Germany
Swissair has an estimated audience of 537,320 people in Germany. 62.8% are female, 37.2% are male, average age 50.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Berlin. Top brand affinities: Progressive rock, Jack White, Natural rubber, Free University of Berlin, Socialist Federal Republic of Yugoslavia.
The average Swissair fan in Germany is 50.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Berlin. Top brand affinities include Progressive rock, Jack White, Natural rubber, with strongest over-indexing on Progressive rock (2.36× the country average). Demographically, the Swissair audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Swissair fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 50.9 |
| Estimated audience size | 537,320 |
Audience persona
The typical Swissair fan in Germany is more female, around 50.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 151,931 | 2.07× |
| Nordrhein-Westfalen | 74,778 | 0.64× |
| Berlin | 64,669 | 2.69× |
| Bayern | 50,381 | 0.58× |
| Niedersachsen | 34,815 | 0.67× |
| Hessen | 26,779 | 0.65× |
| Schleswig-Holstein | 25,720 | 1.33× |
| Hamburg | 25,646 | 2.11× |
| Brandenburg | 23,823 | 1.43× |
| Sachsen | 15,198 | 0.58× |
| Rheinland-Pfalz | 13,514 | 0.5× |
| Mecklenburg-Vorpommern | 6,317 | 0.62× |
| Sachsen-Anhalt | 5,253 | 0.38× |
| Bremen | 4,967 | 1.08× |
| Thüringen | 3,685 | 0.27× |
| Saarland | 2,632 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.36× | Music & Radio |
| Jack White | 2.61× | Movies & TV |
| Natural rubber | 1.84× | Cars & Mobility |
| Free University of Berlin | 1.67× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 1.61× | Politics & Society |
| Vijesti.ba | 1.56× | News |
| Caprivi Strip | 3.55× | |
| Lebanese cuisine | 1.58× | Food & Beverages |
| JDM Cars | 2.33× | Cars & Mobility |
| Catania | 2.51× | Travel & Leisure |
| Cachaça | 3.89× | Food & Beverages |
| Nutritional yeast | 1.66× | Food & Beverages |
| Overboard (film) | 1.85× | Movies & TV |
| Peat | 1.55× | |
| ICQ | 2× | Internet & Social Media |
| Cadaqués | 1.94× | Travel & Leisure |
| Buffalo Trace Bourbon | 2.57× | Food & Beverages |
| Hippophae | 1.58× | Health |
| Lineage (Buddhism) | 2.31× | Politics & Society |
| The Godfather Part II | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Quality Awareness | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 38.5% |
| United States | 22.3% |
| Germany | 21.0% |
See Swissair audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Swissair have in Germany?
Swissair has an estimated audience of 537,320 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Swissair fans?
62.8% of Swissair fans are female, 37.2% are male, with an average age of 50.9 years.
Which brands do Swissair fans like most?
Swissair fans show strongest brand affinity for Progressive rock (2.36×), Jack White (2.61×), and Natural rubber (1.84×) over the country average.
Where do Swissair fans live in Germany?
Swissair fans in Germany are most concentrated in Baden-Württemberg (reach 151,931), Nordrhein-Westfalen (reach 74,778), and Berlin (reach 64,669). These three regions account for the largest share of the active audience.
What other brands do Swissair fans also like?
Beyond Swissair itself, the audience over-indexes on Jack White (2.61×), Natural rubber (1.84×), Free University of Berlin (1.67×), and Socialist Federal Republic of Yugoslavia (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swissair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.