Rascasse Audience Intelligence

Swissair Target Market in Germany

A data profile of the people who buy, follow and care about Swissair in Germany — modelled from more than twelve digital signal sources. Swissair has an estimated audience of 526,755 people in Germany.

#31among Airline in Germany#1473among Brand in Germany#882in Travel & Leisure

The average Swissair fan in Germany is 50.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Berlin.

Top brand affinities include Lufthansa, QVC, Ulla Popken, with strongest over-indexing on Lufthansa (2.25× the country average).

Demographically, the Swissair audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swissair fan in Germany is more female, around 50.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lufthansa.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swissair profile in Germany.

Audience size
527K
in Germany
Gender
62.8%♀
37.2% male
Age
50.9
average years
Country rank
#11263
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swissair

62.8% are female, 37.2% are male, average age 50.9.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Swissair audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age50.9
Estimated audience size526,755
Fig. 03

Age distribution

Ø 50.9
average years
Age distribution of the Swissair audience in Germany
Age bracketShare%
16-190%
20-296%
30-3912%
40-4940%
50+43%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Swissair audience comes from Germany.

Worldwide audience distribution share by country for Swissair
CountryShare
Switzerland37.5%
United States23.2%
Germany20.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swissair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swissair customers by region in Germany
#RegionReachAffinity×
01Berlin~60K2.53×
02Hamburg~20K2.06×
03Baden-Württemberg~100K1.98×
04Brandenburg~20K1.45×
05Schleswig-Holstein~30K1.32×
06Bremen~5K1.17×
07Niedersachsen~40K0.69×
08Mecklenburg-Vorpommern~7K0.67×
09Hessen~30K0.66×
10Nordrhein-Westfalen~80K0.64×
11Bayern~50K0.61×
12Sachsen~20K0.61×
13Rheinland-Pfalz~10K0.52×
14Saarland~3K0.51×
15Sachsen-Anhalt~6K0.46×
16Thüringen~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Swissair, Germany
0.38×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swissair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swissair audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages3.73×
02Ulla PopkenFashion & Accessoires3.09×
03QVCMovies & TV2.70×
04Udo LindenbergMusic & Radio2.52×
05Public transportCars & Mobility2.31×
06MassageHealth2.28×
07LufthansaTravel & Leisure2.25×
08Tour de FranceSports2.19×
09Garden centreHome & Garden2.01×
10InnovationBusiness & Career1.97×
11Musical theatreMovies & TV1.93×
12Solar energyHome & Garden1.83×
13Home AppliancesHome & Garden1.81×
14RyanairTravel & Leisure1.77×
15Hardware storeHome & Garden1.76×
16TchiboShopping1.75×
17EurowingsTravel & Leisure1.66×
18EnergyHome & Garden1.56×
19ZDFMovies & TV1.54×
20BankingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swissair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swissair audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.05×
TraditionCONSERVATISM1.85×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swissair audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.48×
ExtroversionTHRILL0.64×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swissair's target market in Germany?

Swissair's target market in Germany covers an estimated 526,755 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Swissair customers?

62.8% of the Swissair audience are female, 37.2% are male, with an average age of 50.9 years.

03

Which brands do Swissair fans like most?

Swissair fans show strongest brand affinity for Lufthansa (2.25×), QVC (2.7×), and Ulla Popken (3.09×) over the country average.

04

Where do Swissair fans live in Germany?

Swissair fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Berlin (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Swissair fans also like?

Beyond Swissair itself, the audience over-indexes on QVC (2.7×), Ulla Popken (3.09×), Ryanair (1.77×), and Innovation (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Swissair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swissair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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