Rascasse Audience Intelligence

Vacations Audience in Switzerland

A data profile of the people who buy, follow and care about Vacations in Switzerland — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 2,074,032 people in Switzerland.

#96among Topic in Switzerland
#17in Travel & Leisure

The average Vacations fan in Switzerland is 45.2 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Vacations profile in Switzerland.

Audience size
2.1M
in Switzerland
Gender
54.4%♀
45.6% male
Age
45.2
average years
Country rank
#160
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacations fans

54.4% are female, 45.6% are male, average age 45.2.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Vacations audience in Switzerland
MetricValue
Female54.4%
Male45.6%
Average age45.2
Estimated audience size2,074,032
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Vacations audience in Switzerland
Age bracketShare%
16-196%
20-2915%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Vacations audience comes from Switzerland.

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacations audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Vacations fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~600K1.81×
02Canton of Bern~200K1.20×
03Basel-City~100K1.19×
04Aargau~100K1.13×
05Canton of St. Gallen~100K1.08×
06Luzern~90K1.07×
07Canton of Zug~30K1.05×
08Appenzell Innerrhoden~3K1.04×
09Vaud~200K1.01×
10Basel-Landschaft~50K1.00×
11Uri~7K1.00×
12Appenzell Ausserrhoden~9K0.99×
13Canton of Nidwalden~8K0.99×
14Canton of Obwalden~8K0.99×
15Canton of Glarus~8K0.99×
16Thurgau~50K0.98×
17Schwyz~30K0.98×
18Schaffhausen~20K0.98×
19Canton of Geneva~100K0.97×
20Jura~10K0.97×
21Solothurn~50K0.96×
22Graubünden~50K0.95×
23Fribourg~70K0.93×
24Valais~80K0.92×
25Neuchatel~40K0.92×
26Ticino~70K0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Switzerland

See Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →