Rascasse Audience Intelligence

Cleanser Audience in Indonesia

A data profile of the people who buy, follow and care about Cleanser in Indonesia — modelled from more than twelve digital signal sources. Cleanser has an estimated audience of 2,670,902 people in Indonesia.

#5among Skin in Indonesia
#568among Topic in Indonesia
#24in Beauty & Wellness

The average Cleanser fan in Indonesia is 32.2 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cleanser profile in Indonesia.

Audience size
2.7M
in Indonesia
Gender
75.2%♀
24.8% male
Age
32.2
average years
Country rank
#772
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanser fans

75.2% are female, 24.8% are male, average age 32.2.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Cleanser audience in Indonesia
MetricValue
Female75.2%
Male24.8%
Average age32.2
Estimated audience size2,670,902
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Cleanser audience in Indonesia
Age bracketShare%
16-1928%
20-2936%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Cleanser audience comes from Indonesia.

Worldwide audience distribution share by country for Cleanser
CountryShare
Japan24.0%
United States11.4%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanser audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Cleanser fans by region: top regions in Indonesia
#RegionReachAffinity×
01South Sulawesi~100K1.29×
02West Sulawesi~10K1.17×
03South Kalimantan~40K1.13×
04Central Sulawesi~30K1.10×
05East Kalimantan~50K1.09×
06Central Kalimantan~20K1.09×
07Southeast Sulawesi~20K1.08×
08West Kalimantan~40K1.07×
09South Sumatra~70K1.02×
10Gorontalo (disambiguation)(2)~10K1.02×
11North Sulawesi~30K1.01×
12Riau Islands~30K1.01×
13Bengkulu~20K1.01×
14West Papua~8K1.01×
15Bangka-Belitung Islands~10K1.00×
16North Kalimantan~8K1.00×
17Riau~60K0.99×
18Papua (province)~20K0.99×
19Lampung~50K0.98×
20West Nusa Tenggara~30K0.98×
21Maluku~10K0.98×
22North Maluku~9K0.98×
23Jambi~30K0.97×
24Central Java~200K0.96×
25North Sumatra~100K0.94×
26East Nusa Tenggara~30K0.92×
27West Sumatra~40K0.91×
28Aceh~30K0.89×
29East Java~300K0.88×
30Bali~50K0.87×
31Banten~90K0.86×
32Special Region of Yogyakarta~40K0.86×
33Jakarta~200K0.76×
34West Java~300K0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Indonesia

See Cleanser audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →