Rascasse Audience Intelligence

Hairstyle Audience in Indonesia

A data profile of the people who buy, follow and care about Hairstyle in Indonesia — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 2,867,467 people in Indonesia.

#523among Topic in Indonesia
#22in Beauty & Wellness

The average Hairstyle fan in Indonesia is 36.0 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hairstyle profile in Indonesia.

Audience size
2.9M
in Indonesia
Gender
60.2%♀
39.8% male
Age
36.0
average years
Country rank
#710
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairstyle fans

60.2% are female, 39.8% are male, average age 36.0.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Hairstyle audience in Indonesia
MetricValue
Female60.2%
Male39.8%
Average age36.0
Estimated audience size2,867,467
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Hairstyle audience in Indonesia
Age bracketShare%
16-1919%
20-2930%
30-3924%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Hairstyle audience comes from Indonesia.

Worldwide audience distribution share by country for Hairstyle
CountryShare
United States19.7%
United Kingdom4.9%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairstyle audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Hairstyle fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Sulawesi~50K1.58×
02Jakarta~300K1.20×
03Banten~100K1.20×
04Central Kalimantan~30K1.20×
05West Java~500K1.19×
06Riau Islands~40K1.16×
07West Kalimantan~50K1.12×
08North Kalimantan~10K1.06×
09South Kalimantan~40K1.05×
10South Sumatra~70K1.02×
11Bali~60K1.02×
12Bangka-Belitung Islands~10K1.02×
13East Java~300K1.01×
14Central Java~300K1.01×
15East Kalimantan~50K1.01×
16Gorontalo (disambiguation)(2)~10K1.00×
17Riau~70K0.99×
18Jambi~30K0.99×
19Special Region of Yogyakarta~50K0.98×
20Papua (province)~20K0.98×
21Lampung~60K0.97×
22North Maluku~10K0.97×
23Maluku~10K0.96×
24West Papua~9K0.96×
25West Nusa Tenggara~30K0.95×
26West Sulawesi~10K0.95×
27Central Sulawesi~20K0.94×
28Bengkulu~20K0.93×
29Southeast Sulawesi~20K0.91×
30East Nusa Tenggara~30K0.89×
31North Sumatra~100K0.88×
32South Sulawesi~70K0.84×
33West Sumatra~40K0.84×
34Aceh~30K0.84×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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