A data profile of the people who buy, follow and care about Husband in Indonesia — modelled from more than twelve digital signal sources. Husband has an estimated audience of 4,231,636 people in Indonesia.
Husband has an estimated audience of 4,231,636 people in Indonesia. 60.4% are female, 39.6% are male, average age 35.8. Top brand affinities: Telegram, Medicine, Cash on delivery, Halal, Indonesian cuisine.
Top brand affinities include Telegram, Medicine, Cash on delivery, with strongest over-indexing on Telegram (2.1× the country average).
Demographically, the Husband audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Husband fan in Indonesia is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Telegram.
The key figures that characterise the Husband profile in Indonesia.
60.4% are female, 39.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 35.8 |
| Estimated audience size | 4,231,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Husband audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
The strongest cross-interests of the Husband audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cancer awareness | Health | 2.16× | ||
| 02 | Indonesian cuisine | Food & Beverages | 2.12× | ||
| 03 | Telegram | Internet & Social Media | 2.10× | ||
| 04 | Hair coloring | Beauty & Wellness | 2.10× | ||
| 05 | Washing machine | Home & Garden | 2.01× | ||
| 06 | Investment management | Business & Career | 2.00× | ||
| 07 | Cholesterol | Food & Beverages | 1.97× | ||
| 08 | Herbalism | Health | 1.84× | ||
| 09 | Eye shadow | Beauty & Wellness | 1.79× | ||
| 10 | Cash on delivery | Business & Career | 1.75× | ||
| 11 | Halal | Politics & Society | 1.73× | ||
| 12 | Fast fashion | Fashion & Accessoires | 1.70× | ||
| 13 | Lottery | Games | 1.69× | ||
| 14 | Baby food | Kids & Family | 1.67× | ||
| 15 | Eye liner | Beauty & Wellness | 1.67× | ||
| 16 | Grilling | Food & Beverages | 1.56× | ||
| 17 | Fasting | Health | 1.55× | ||
| 18 | Convenience store | Food & Beverages | 1.54× | ||
| 19 | Medicine | Business & Career | 1.51× | ||
| 20 | Fantasy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.15× | |
| Tradition | CONSERVATISM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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