A data profile of the people who buy, follow and care about Husband in Australia — modelled from more than twelve digital signal sources. Husband has an estimated audience of 2,144,315 people in Australia.
Husband has an estimated audience of 2,144,315 people in Australia. 70.8% are female, 29.2% are male, average age 43.7. Top brand affinities: Aldi, IKEA, Blanket, Nonprofit organization, Real property.
Top brand affinities include Aldi, IKEA, Blanket, with strongest over-indexing on Aldi (1.9× the country average).
Demographically, the Husband audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Husband fan in Australia is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Husband profile in Australia.
70.8% are female, 29.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 43.7 |
| Estimated audience size | 2,144,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Husband audience comes from Australia.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
The strongest cross-interests of the Husband audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natalie Portman | Movies & TV | 3.52× | ||
| 02 | Julia Roberts | Movies & TV | 3.31× | ||
| 03 | Blanket | Home & Garden | 2.24× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 2.20× | ||
| 05 | Bacon | Food & Beverages | 2.08× | ||
| 06 | Hormone | Health | 2.01× | ||
| 07 | Aldi | Shopping | 1.90× | ||
| 08 | Microwave oven | Home & Garden | 1.78× | ||
| 09 | Cruelty-free | Beauty & Wellness | 1.71× | ||
| 10 | Real property | Home & Garden | 1.68× | ||
| 11 | Refrigerator | Home & Garden | 1.61× | ||
| 12 | Innovation | Business & Career | 1.61× | ||
| 13 | Discount stores | Shopping | 1.58× | ||
| 14 | Tradition | Politics & Society | 1.55× | ||
| 15 | Pharmacy | Business & Career | 1.55× | ||
| 16 | IKEA | Home & Garden | 1.54× | ||
| 17 | Massage | Health | 1.54× | ||
| 18 | Nonprofit organization | Politics & Society | 1.52× | ||
| 19 | Charitable organization | Politics & Society | 1.52× | ||
| 20 | Stress (biology) | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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