A data profile of the people who buy, follow and care about Husband in Malaysia — modelled from more than twelve digital signal sources. Husband has an estimated audience of 2,376,909 people in Malaysia.
The average Husband fan in Malaysia is 39.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Indeed.com, Allkpop, BSN, with strongest over-indexing on Indeed.com (4.02× the country average).
Demographically, the Husband audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Husband fan in Malaysia is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Indeed.com.
The key figures that characterise the Husband profile in Malaysia.
60.9% are female, 39.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.0 |
| Estimated audience size | 2,376,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Husband audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 8.1% |
| China | 5.6% |
Where the Husband audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~500K | 1.27× | |
| 02 | Sabah | ~300K | 1.22× | |
| 03 | Perak | ~200K | 1.18× | |
| 04 | Kedah | ~200K | 1.18× | |
| 05 | Johor | ~400K | 1.16× | |
| 06 | Sarawak | ~200K | 1.15× | |
| 07 | Selangor | ~800K | 1.13× | |
| 08 | Negeri Sembilan | ~100K | 1.09× | |
| 09 | Penang | ~200K | 1.03× | |
| 10 | Labuan | ~20K | 0.95× | |
| 11 | Pahang | ~100K | 0.94× | |
| 12 | Perlis | ~30K | 0.94× | |
| 13 | Malacca | ~80K | 0.93× | |
| 14 | Kelantan | ~100K | 0.92× | |
| 15 | Terengganu | ~90K | 0.90× | |
| 16 | Putrajaya | ~10K | 0.90× |
The strongest cross-interests of the Husband audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 5.00× | ||
| 02 | Traveloka | Travel & Leisure | 4.97× | ||
| 03 | Allkpop | Music & Radio | 4.15× | ||
| 04 | J-pop | Music & Radio | 4.12× | ||
| 05 | IU (singer) | Music & Radio | 4.09× | ||
| 06 | Indeed.com | Business & Career | 4.02× | ||
| 07 | Webcomic | Literature | 3.47× | ||
| 08 | Korean hip hop | Music & Radio | 3.29× | ||
| 09 | Superhero film | Movies & TV | 2.58× | ||
| 10 | Fantasy film | Movies & TV | 2.44× | ||
| 11 | Horror fiction | Movies & TV | 2.32× | ||
| 12 | Suit (clothing) | Fashion & Accessoires | 2.25× | ||
| 13 | Blood vessel | Health | 2.17× | ||
| 14 | Viu (streaming media) | Movies & TV | 1.97× | ||
| 15 | YouTube Music | Internet & Social Media | 1.75× | ||
| 16 | Wedding ring | Fashion & Accessoires | 1.70× | ||
| 17 | Fasting | Health | 1.69× | ||
| 18 | Plus-size clothing | Fashion & Accessoires | 1.69× | ||
| 19 | BSN | Health | 1.57× | ||
| 20 | Herbalism | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Sustainability | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Husband has an estimated audience of 2,376,909 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.9% of Husband fans are female, 39.1% are male, with an average age of 39.0 years.
Husband fans show strongest brand affinity for Indeed.com (4.02×), Allkpop (4.15×), and BSN (1.57×) over the country average.
Husband fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Husband itself, the audience over-indexes on Allkpop (4.15×), BSN (1.57×), J-pop (4.12×), and BTS (5.0×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Husband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.