A data profile of the people who buy, follow and care about Dangdut in Indonesia — modelled from more than twelve digital signal sources. Dangdut has an estimated audience of 4,266,328 people in Indonesia.
Dangdut has an estimated audience of 4,266,328 people in Indonesia. 45.8% are female, 54.2% are male, average age 34.0. Top brand affinities: Traveloka, Soap opera, Kebaya, Volleyball, Telecommunication.
Top brand affinities include Traveloka, Soap opera, Kebaya, with strongest over-indexing on Traveloka (1.83× the country average).
Demographically, the Dangdut audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Dangdut fan in Indonesia is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Dangdut profile in Indonesia.
45.8% are female, 54.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.0 |
| Estimated audience size | 4,266,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 8% |
The strongest cross-interests of the Dangdut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 2.43× | ||
| 02 | Radio | Technology & Electronics | 2.04× | ||
| 03 | Lottery | Games | 1.96× | ||
| 04 | Buddhism | Health | 1.95× | ||
| 05 | Soap opera | Movies & TV | 1.85× | ||
| 06 | Traveloka | Travel & Leisure | 1.83× | ||
| 07 | Hinduism | Politics & Society | 1.83× | ||
| 08 | Arsenal F.C. | Sports | 1.80× | ||
| 09 | Astro (Malaysian satellite television) | Movies & TV | 1.74× | ||
| 10 | Online gambling | Games | 1.71× | ||
| 11 | FamilyMart | Shopping | 1.71× | ||
| 12 | Bank Negara Indonesia | Business & Career | 1.70× | ||
| 13 | Allkpop | Music & Radio | 1.68× | ||
| 14 | Travel Blogger | Travel & Leisure | 1.62× | ||
| 15 | Internet meme | Internet & Social Media | 1.58× | ||
| 16 | Telecommunication | Technology & Electronics | 1.55× | ||
| 17 | Volleyball | Sports | 1.54× | ||
| 18 | A.S. Roma | Sports | 1.54× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.53× | ||
| 20 | Street food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Tradition | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Mindfulness | BALANCE | 0.55× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Dangdut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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