A data profile of the people who buy, follow and care about AdSense in Indonesia — modelled from more than twelve digital signal sources. AdSense has an estimated audience of 2,924,888 people in Indonesia.
AdSense has an estimated audience of 2,924,888 people in Indonesia. 51.5% are female, 48.5% are male, average age 34.2. Top brand affinities: Manchester United F.C., Lottery, NASDAQ, Arsenal F.C., Kebaya.
Top brand affinities include Manchester United F.C., Lottery, NASDAQ, with strongest over-indexing on Manchester United F.C. (1.67× the country average).
Demographically, the AdSense audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical AdSense fan in Indonesia is balanced, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the AdSense profile in Indonesia.
51.5% are female, 48.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.2 |
| Estimated audience size | 2,924,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
The strongest cross-interests of the AdSense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NASCAR | Sports | 5.59× | ||
| 02 | Internet service provider | Technology & Electronics | 4.99× | ||
| 03 | Ryan Gosling | Movies & TV | 4.46× | ||
| 04 | NASDAQ | Business & Career | 3.68× | ||
| 05 | Virtual reality | Technology & Electronics | 3.49× | ||
| 06 | MLB | Sports | 3.44× | ||
| 07 | Lottery | Games | 2.96× | ||
| 08 | Arsenal F.C. | Sports | 2.54× | ||
| 09 | Radio | Technology & Electronics | 2.43× | ||
| 10 | Innovation | Business & Career | 2.39× | ||
| 11 | Allkpop | Music & Radio | 1.95× | ||
| 12 | Internet meme | Internet & Social Media | 1.83× | ||
| 13 | Street food | Food & Beverages | 1.82× | ||
| 14 | A.S. Roma | Sports | 1.82× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.80× | ||
| 16 | Manchester United F.C. | Sports | 1.67× | ||
| 17 | Soap opera | Movies & TV | 1.62× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Convenience store | Food & Beverages | 1.56× | ||
| 20 | Cloud computing | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.98× | |
| Spirituality | BALANCE | 1.64× | |
| Extroversion | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.47× | |
| Mindfulness | BALANCE | 0.56× | |
| Price Sensitivity | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for AdSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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