A data profile of the people who buy, follow and care about X in Malaysia — modelled from more than twelve digital signal sources. X has an estimated audience of 7,694,056 people in Malaysia.
The average X fan in Malaysia is 36.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Kebaya, Jasmine rice, The Jetsons, with strongest over-indexing on Kebaya (1.55× the country average).
Demographically, the X audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical X fan in Malaysia is balanced, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Kebaya.
The key figures that characterise the X profile in Malaysia.
49.1% are female, 50.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.5 |
| Estimated audience size | 7,694,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide X audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 1.44× | |
| 02 | Johor | ~1.5M | 1.24× | |
| 03 | Selangor | ~2.5M | 1.20× | |
| 04 | Kedah | ~600K | 1.19× | |
| 05 | Sarawak | ~700K | 1.16× | |
| 06 | Perak | ~700K | 1.16× | |
| 07 | Sabah | ~800K | 1.10× | |
| 08 | Terengganu | ~300K | 1.07× | |
| 09 | Pahang | ~400K | 1.06× | |
| 10 | Kelantan | ~400K | 1.02× | |
| 11 | Malacca | ~300K | 0.92× | |
| 12 | Penang | ~400K | 0.91× | |
| 13 | Negeri Sembilan | ~300K | 0.88× | |
| 14 | Perlis | ~70K | 0.64× | |
| 15 | Putrajaya | ~20K | 0.57× | |
| 16 | Labuan | ~30K | 0.46× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miramar, Buenos Aires Province | Travel & Leisure | 1.90× | ||
| 02 | Princess Sarah | Movies & TV | 1.81× | ||
| 03 | Irish language | Politics & Society | 1.74× | ||
| 04 | ecko unltd | Fashion & Accessoires | 1.70× | ||
| 05 | Raghav | Movies & TV | 1.69× | ||
| 06 | Paper Dolls | Movies & TV | 1.68× | ||
| 07 | Ryan Babel | Sports | 1.67× | ||
| 08 | TECHO | Politics & Society | 1.63× | ||
| 09 | Love Never Dies (musical) | Music & Radio | 1.59× | ||
| 10 | Sierra Mist | Food & Beverages | 1.59× | ||
| 11 | Carefree, Arizona | Travel & Leisure | 1.58× | ||
| 12 | Clube do Remo | Sports | 1.57× | ||
| 13 | Kebaya | Fashion & Accessoires | 1.55× | ||
| 14 | The Jetsons | Movies & TV | 1.52× | ||
| 15 | E-Government | Politics & Society | 1.52× | ||
| 16 | Jasmine rice | Food & Beverages | 1.51× | ||
| 17 | Pendik | Travel & Leisure | 1.51× | ||
| 18 | Palopo | Travel & Leisure | 1.51× | ||
| 19 | JANDA KEMBANG | Music & Radio | 1.51× | ||
| 20 | Mujhse Shaadi Karogi | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.48× | |
| Design Affinity | PREMIUM | 0.64× | |
| Family Orientation | CONSERVATISM | 0.66× |
X has an estimated audience of 7,694,056 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.1% of X fans are female, 50.9% are male, with an average age of 36.5 years.
X fans show strongest brand affinity for Kebaya (1.55×), Jasmine rice (1.51×), and The Jetsons (1.52×) over the country average.
X fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~2M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Jasmine rice (1.51×), The Jetsons (1.52×), Pendik (1.51×), and ecko unltd (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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