A data profile of the people who buy, follow and care about Money in Indonesia — modelled from more than twelve digital signal sources. Money has an estimated audience of 6,427,479 people in Indonesia.
Money has an estimated audience of 6,427,479 people in Indonesia. 38.1% are female, 61.9% are male, average age 37.1. Top brand affinities: Telegram, WhatsApp, Slot machine, Online poker, LinkedIn.
Top brand affinities include Telegram, WhatsApp, Slot machine, with strongest over-indexing on Telegram (3.39× the country average).
Demographically, the Money audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Money fan in Indonesia is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Money profile in Indonesia.
38.1% are female, 61.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 37.1 |
| Estimated audience size | 6,427,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Money audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 3.51× | ||
| 02 | Telegram | Internet & Social Media | 3.39× | ||
| 03 | Lottery | Games | 2.59× | ||
| 04 | Innovation | Business & Career | 2.59× | ||
| 05 | NASDAQ | Business & Career | 2.59× | ||
| 06 | Health insurance | Business & Career | 2.59× | ||
| 07 | Slot machine | Games | 2.36× | ||
| 08 | Baccarat | Games | 2.18× | ||
| 09 | Online poker | Games | 2.07× | ||
| 10 | Internet & Social Media | 2.00× | |||
| 11 | Baby food | Kids & Family | 1.99× | ||
| 12 | FC Bayern Munich | Sports | 1.92× | ||
| 13 | Indonesian cuisine | Food & Beverages | 1.79× | ||
| 14 | Charity and causes | Business & Career | 1.76× | ||
| 15 | Massively multiplayer online games | Games | 1.74× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.60× | ||
| 17 | Business class | Travel & Leisure | 1.55× | ||
| 18 | Meat | Food & Beverages | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Ligue 1 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.78× | |
| Sustainability | BALANCE | 1.70× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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