A data profile of the people who buy, follow and care about Carrefour in Australia — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 75,837 people in Australia.
The average Carrefour fan in Australia is 40.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Hypermarket, Gulf Arabic, Varieties of Arabic, with strongest over-indexing on Hypermarket (19.85× the country average).
Demographically, the Carrefour audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Carrefour fan in Australia is balanced, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Carrefour profile in Australia.
48.9% are female, 51.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.7 |
| Estimated audience size | 75,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
Where the Carrefour audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~30K | 1.27× | |
| 02 | Western Australia | ~10K | 1.17× | |
| 03 | Victoria | ~30K | 1.15× | |
| 04 | Australian Capital Territory | ~2K | 1.08× | |
| 05 | Queensland | ~20K | 0.97× | |
| 06 | Northern Territory | <1K | 0.96× | |
| 07 | Tasmania | ~1K | 0.90× | |
| 08 | South Australia | ~5K | 0.88× |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gulf News | News | 36.67× | ||
| 02 | Gulf Arabic | Travel & Leisure | 26.67× | ||
| 03 | Varieties of Arabic | Politics & Society | 23.95× | ||
| 04 | Central Semitic languages | Business & Career | 22.22× | ||
| 05 | Algerian Arabic | Politics & Society | 22.22× | ||
| 06 | Semitic languages | Business & Career | 20.76× | ||
| 07 | Hypermarket | Shopping | 19.85× | ||
| 08 | Cash on delivery | Business & Career | 17.33× | ||
| 09 | Modern Standard Arabic | Politics & Society | 15.22× | ||
| 10 | Al Jazeera | Movies & TV | 12.41× | ||
| 11 | Web server | Technology & Electronics | 7.84× | ||
| 12 | Eid al-Fitr | Politics & Society | 7.25× | ||
| 13 | CAC 40 | Business & Career | 6.67× | ||
| 14 | Sole proprietorship | Business & Career | 5.87× | ||
| 15 | Western Asia | Travel & Leisure | 5.50× | ||
| 16 | Qatar Airways | Travel & Leisure | 4.12× | ||
| 17 | Internet & Social Media | 3.53× | |||
| 18 | Target Corporation | Shopping | 2.52× | ||
| 19 | Papua New Guinea | Travel & Leisure | 1.75× | ||
| 20 | Indonesia | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Need for Security | CONSERVATISM | 1.54× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.79× |
Carrefour's target market in Australia covers an estimated 75,837 people, concentrated in New South Wales and Victoria.
48.9% of the Carrefour audience are female, 51.1% are male, with an average age of 40.7 years.
Carrefour fans show strongest brand affinity for Hypermarket (19.85×), Gulf Arabic (26.67×), and Varieties of Arabic (23.95×) over the country average.
Carrefour fans in Australia are most concentrated in New South Wales (reach ~30K), Victoria (reach ~30K), and Queensland (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Carrefour itself, the audience over-indexes on Gulf Arabic (26.67×), Varieties of Arabic (23.95×), Cash on delivery (17.33×), and Modern Standard Arabic (15.22×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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