A data profile of the people who buy, follow and care about Carrefour in Argentina — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 6,362,567 people in Argentina.
Carrefour has an estimated audience of 6,362,567 people in Argentina. 67.7% are female, 32.3% are male, average age 41.3. Top brand affinities: Carrefour Express, Carrefour Market, Hypermarket, Banco Patagonia, Makro.
Top brand affinities include Carrefour Express, Carrefour Market, Hypermarket, with strongest over-indexing on Carrefour Express (2.87× the country average).
Demographically, the Carrefour audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Carrefour fan in Argentina is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Carrefour profile in Argentina.
67.7% are female, 32.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 41.3 |
| Estimated audience size | 6,362,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atacadão | Shopping | 5.52× | ||
| 02 | Carrefour Market | Shopping | 3.19× | ||
| 03 | Hypermarket | Shopping | 2.95× | ||
| 04 | Carrefour Express | Shopping | 2.87× | ||
| 05 | Boulogne-Billancourt | Travel & Leisure | 2.81× | ||
| 06 | Makro | Food & Beverages | 2.68× | ||
| 07 | DIA Argentina | Topic | 2.37× | ||
| 08 | Walmart | Shopping | 2.28× | ||
| 09 | Supermarket | Shopping | 2.00× | ||
| 10 | Department store | Shopping | 1.85× | ||
| 11 | CAC 40 | Business & Career | 1.80× | ||
| 12 | Grocery store | Food & Beverages | 1.74× | ||
| 13 | ANSES | Politics & Society | 1.70× | ||
| 14 | El Sol (Stamford) | News | 1.69× | ||
| 15 | Banco Patagonia | Business & Career | 1.64× | ||
| 16 | Fravega Online | Website / Newspaper / Magazine | 1.62× | ||
| 17 | Sodimac | Home & Garden | 1.61× | ||
| 18 | Cencosud | Shopping | 1.57× | ||
| 19 | Garbarino | Shopping | 1.52× | ||
| 20 | Maru Botana | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Sports Activity | POWER | 1.03× | |
| Risk Appetite | THRILL | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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