A data profile of the people who buy, follow and care about Home Interiors in Poland — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 1,406,181 people in Poland.
Home Interiors has an estimated audience of 1,406,181 people in Poland. 75.8% are female, 24.2% are male, average age 34.6. Top brand affinities: Home Renovations, Bedroom furniture, Vitra, Renovation, Garden centre.
Top brand affinities include Home Renovations, Bedroom furniture, Vitra, with strongest over-indexing on Home Renovations (18.59× the country average).
Demographically, the Home Interiors audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Home Interiors fan in Poland is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Home Renovations.
The key figures that characterise the Home Interiors profile in Poland.
75.8% are female, 24.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 34.6 |
| Estimated audience size | 1,406,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Home Interiors audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vitra | Home & Garden | 29.60× | ||
| 02 | Home Renovations | Home & Garden | 18.59× | ||
| 03 | Wayfair | Home & Garden | 12.85× | ||
| 04 | Bedroom furniture | Home & Garden | 8.28× | ||
| 05 | Garden centre | Home & Garden | 7.65× | ||
| 06 | Lip balm | Beauty & Wellness | 7.11× | ||
| 07 | Sofa bed | Home & Garden | 5.33× | ||
| 08 | Sustainable clothing | Fashion & Accessoires | 5.27× | ||
| 09 | Local food | Food & Beverages | 4.82× | ||
| 10 | Art jewelry | Fashion & Accessoires | 4.24× | ||
| 11 | Renovation | Home & Garden | 4.18× | ||
| 12 | Luxury real estate | Business & Career | 3.98× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 3.73× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 3.71× | ||
| 15 | Airbnb | Travel & Leisure | 2.90× | ||
| 16 | PUDELEK | News | 2.82× | ||
| 17 | Rossmann | Shopping | 2.29× | ||
| 18 | PKO Bank Polski | Business & Career | 2.16× | ||
| 19 | Pepco | Fashion & Accessoires | 2.00× | ||
| 20 | Castorama | Shopping | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 5.89× | |
| Design Affinity | PREMIUM | 3.60× | |
| Luxury Orientation | PREMIUM | 2.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.84× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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