A data profile of the people who buy, follow and care about Handmade jewelry in Poland — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 1,409,817 people in Poland.
Handmade jewelry has an estimated audience of 1,409,817 people in Poland. 83.6% are female, 16.4% are male, average age 39.2. Top brand affinities: Art jewelry, Fitness and wellness, Home Interior Design, Jewelry design, Boho-chic.
Top brand affinities include Art jewelry, Fitness and wellness, Home Interior Design, with strongest over-indexing on Art jewelry (4.83× the country average).
Demographically, the Handmade jewelry audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Handmade jewelry fan in Poland is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Art jewelry.
The key figures that characterise the Handmade jewelry profile in Poland.
83.6% are female, 16.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 39.2 |
| Estimated audience size | 1,409,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Handmade jewelry audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pendant | Politics & Society | 5.17× | ||
| 02 | Jewelry design | Fashion & Accessoires | 5.12× | ||
| 03 | Art jewelry | Fashion & Accessoires | 4.83× | ||
| 04 | Boho-chic | Fashion & Accessoires | 4.41× | ||
| 05 | Bohemian style | Fashion & Accessoires | 4.07× | ||
| 06 | Home Interiors | Home & Garden | 3.71× | ||
| 07 | Home Interior Design | Home & Garden | 3.63× | ||
| 08 | Decoration | Home & Garden | 3.52× | ||
| 09 | Handmade | Home & Garden | 3.09× | ||
| 10 | Home construction | Home & Garden | 2.63× | ||
| 11 | Marriage | Kids & Family | 2.51× | ||
| 12 | Nail art | Beauty & Wellness | 2.48× | ||
| 13 | Organic product | Food & Beverages | 2.41× | ||
| 14 | Child care | Kids & Family | 2.33× | ||
| 15 | Self care | Health | 2.29× | ||
| 16 | Stradivarius | Shopping | 2.22× | ||
| 17 | Healthy diet | Health | 2.08× | ||
| 18 | Health & wellness | Health | 1.82× | ||
| 19 | Home improvement | Home & Garden | 1.54× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.44× | |
| Individualism | JOY | 0.65× | |
| Urban Lifestyle | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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