A data profile of the people who buy, follow and care about Real estate development in Poland — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 3,200,066 people in Poland.
Real estate development has an estimated audience of 3,200,066 people in Poland. 55.0% are female, 45.0% are male, average age 41.5. Top brand affinities: Renovation, Personal finance, Property finder, Kitchen, Mortgage loans.
Top brand affinities include Renovation, Personal finance, Property finder, with strongest over-indexing on Renovation (2.58× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Real estate development fan in Poland is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Real estate development profile in Poland.
55.0% are female, 45.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.5 |
| Estimated audience size | 3,200,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Real estate development audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 3.38× | ||
| 02 | High-net-worth individual | Business & Career | 3.31× | ||
| 03 | First-time home buyer grant | Home & Garden | 3.30× | ||
| 04 | Conference and resort hotels | Travel & Leisure | 3.04× | ||
| 05 | Mortgage calculator | Home & Garden | 2.77× | ||
| 06 | Bedroom furniture | Home & Garden | 2.67× | ||
| 07 | Renovation | Home & Garden | 2.58× | ||
| 08 | Real estate investing | Business & Career | 2.51× | ||
| 09 | Starter home | Home & Garden | 2.29× | ||
| 10 | First-time buyer | Shopping | 2.28× | ||
| 11 | Luxury real estate | Business & Career | 2.25× | ||
| 12 | Mortgage loans | Business & Career | 2.09× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.93× | ||
| 14 | Financial services | Business & Career | 1.72× | ||
| 15 | BNP Paribas | Business & Career | 1.69× | ||
| 16 | Business class | Travel & Leisure | 1.65× | ||
| 17 | Fast food | Food & Beverages | 1.60× | ||
| 18 | Personal finance | Business & Career | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.52× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.79× | |
| DIY Mentality | THRILL | 1.58× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Creativity | OPEN | 0.92× | |
| Tradition | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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