A data profile of the people who buy, follow and care about Real estate development in South Africa — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 1,380,302 people in South Africa.
Real estate development has an estimated audience of 1,380,302 people in South Africa. 50.1% are female, 49.9% are male, average age 40.6. Top brand affinities: Airbnb, First-time buyer, Business class, Renovation, Family car.
Top brand affinities include Airbnb, First-time buyer, Business class, with strongest over-indexing on Airbnb (1.72× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Real estate development fan in South Africa is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Airbnb.
The key figures that characterise the Real estate development profile in South Africa.
50.1% are female, 49.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.6 |
| Estimated audience size | 1,380,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Real estate development audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.16× | ||
| 02 | Real estate investing | Business & Career | 2.13× | ||
| 03 | First-time buyer | Shopping | 2.11× | ||
| 04 | Business class | Travel & Leisure | 2.10× | ||
| 05 | Home automation | Technology & Electronics | 2.01× | ||
| 06 | Bedroom furniture | Home & Garden | 1.92× | ||
| 07 | High-net-worth individual | Business & Career | 1.88× | ||
| 08 | Garden furniture | Home & Garden | 1.87× | ||
| 09 | Luxury real estate | Business & Career | 1.81× | ||
| 10 | Passive income | Business & Career | 1.81× | ||
| 11 | Innovation | Business & Career | 1.80× | ||
| 12 | Asset management | Business & Career | 1.78× | ||
| 13 | Ecotourism | Business & Career | 1.78× | ||
| 14 | Airbnb | Travel & Leisure | 1.72× | ||
| 15 | Family car | Cars & Mobility | 1.69× | ||
| 16 | Renovation | Home & Garden | 1.68× | ||
| 17 | Mortgage loans | Business & Career | 1.66× | ||
| 18 | Range Rover | Cars & Mobility | 1.62× | ||
| 19 | Real estate broker | Home & Garden | 1.54× | ||
| 20 | Car rentals | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Luxury Orientation | PREMIUM | 1.69× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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