A data profile of the people who buy, follow and care about Real estate development in Indonesia — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 3,204,854 people in Indonesia.
Real estate development has an estimated audience of 3,204,854 people in Indonesia. 49.2% are female, 50.8% are male, average age 35.8. Top brand affinities: FC Bayern Munich, First-time buyer, Coffee roasting, Business class, Do it yourself (DIY).
Top brand affinities include FC Bayern Munich, First-time buyer, Coffee roasting, with strongest over-indexing on FC Bayern Munich (4.0× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Real estate development fan in Indonesia is balanced, around 35.8 years old, with strong DIY Mentality tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Real estate development profile in Indonesia.
49.2% are female, 50.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.8 |
| Estimated audience size | 3,204,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 34% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Real estate development audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 6.71× | ||
| 02 | Subway | Food & Beverages | 5.48× | ||
| 03 | Real estate investment club | Business & Career | 5.02× | ||
| 04 | First-time buyer | Shopping | 4.42× | ||
| 05 | FC Bayern Munich | Sports | 4.00× | ||
| 06 | Flower bouquet | Home & Garden | 3.84× | ||
| 07 | Borussia Dortmund | Sports | 3.59× | ||
| 08 | Real estate investment trust | Business & Career | 3.58× | ||
| 09 | Coffee roasting | Food & Beverages | 3.25× | ||
| 10 | High-net-worth individual | Business & Career | 3.22× | ||
| 11 | Renovation | Home & Garden | 3.13× | ||
| 12 | Eyelash | Beauty & Wellness | 3.03× | ||
| 13 | Baby food | Kids & Family | 2.54× | ||
| 14 | Family car | Cars & Mobility | 2.52× | ||
| 15 | Business class | Travel & Leisure | 2.51× | ||
| 16 | Lipstick | Beauty & Wellness | 2.36× | ||
| 17 | Charity and causes | Business & Career | 2.11× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.68× | ||
| 20 | Real estate | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.37× | |
| Quality Awareness | PREMIUM | 2.35× | |
| Design Affinity | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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