A data profile of the people who buy, follow and care about Real estate development in Australia — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 5,715,368 people in Australia.
Real estate development has an estimated audience of 5,715,368 people in Australia. 53.9% are female, 46.1% are male, average age 44.8. Top brand affinities: First-time buyer, Mortgage loans, Renovation, Innovation, Home Appliances.
Top brand affinities include First-time buyer, Mortgage loans, Renovation, with strongest over-indexing on First-time buyer (2.48× the country average).
Demographically, the Real estate development audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Real estate development fan in Australia is balanced, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Real estate development profile in Australia.
53.9% are female, 46.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.8 |
| Estimated audience size | 5,715,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Real estate development audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 3.26× | ||
| 02 | Terraced house | Home & Garden | 2.92× | ||
| 03 | Asset management | Business & Career | 2.83× | ||
| 04 | Real estate investing | Business & Career | 2.60× | ||
| 05 | First-time buyer | Shopping | 2.48× | ||
| 06 | Sustainable energy | Home & Garden | 2.30× | ||
| 07 | Innovation | Business & Career | 2.23× | ||
| 08 | Home insurance | Business & Career | 2.15× | ||
| 09 | Luxury real estate | Business & Career | 2.03× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.03× | ||
| 11 | Home automation | Technology & Electronics | 1.96× | ||
| 12 | First class travel | Travel & Leisure | 1.89× | ||
| 13 | Renewable energy | Business & Career | 1.88× | ||
| 14 | Mortgage loans | Business & Career | 1.76× | ||
| 15 | Renovation | Home & Garden | 1.64× | ||
| 16 | Solar energy | Home & Garden | 1.64× | ||
| 17 | Home Appliances | Home & Garden | 1.61× | ||
| 18 | Real property | Home & Garden | 1.59× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Travelling | THRILL | 1.49× | |
| Luxury Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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