A data profile of the people who buy, follow and care about Real estate development in Finland — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 590,518 people in Finland.
Real estate development has an estimated audience of 590,518 people in Finland. 66.7% are female, 33.3% are male, average age 42.9. Top brand affinities: Real estate investing, LinkedIn, Innovation, Helsinki, Luxury real estate.
Top brand affinities include Real estate investing, LinkedIn, Innovation, with strongest over-indexing on Real estate investing (7.27× the country average).
Demographically, the Real estate development audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Real estate development fan in Finland is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Real estate investing.
The key figures that characterise the Real estate development profile in Finland.
66.7% are female, 33.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.9 |
| Estimated audience size | 590,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Real estate development audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 7.27× | ||
| 02 | Luxury real estate | Business & Career | 4.46× | ||
| 03 | Innovation | Business & Career | 4.31× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 4.21× | ||
| 05 | Range Rover | Cars & Mobility | 3.41× | ||
| 06 | Land Rover | Cars & Mobility | 3.12× | ||
| 07 | Internet & Social Media | 2.63× | |||
| 08 | Swimming pool | Sports | 2.46× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.23× | ||
| 10 | Airbnb | Travel & Leisure | 2.03× | ||
| 11 | Terraced house | Home & Garden | 1.91× | ||
| 12 | Property finder | Home & Garden | 1.91× | ||
| 13 | Renewable energy | Business & Career | 1.86× | ||
| 14 | JYSK | Home & Garden | 1.85× | ||
| 15 | Stockmann | Shopping | 1.80× | ||
| 16 | Mortgage loans | Business & Career | 1.79× | ||
| 17 | Helsinki | Travel & Leisure | 1.77× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.73× | ||
| 19 | Flower | Home & Garden | 1.67× | ||
| 20 | Lunch | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.74× | |
| Luxury Orientation | PREMIUM | 1.70× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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