A data profile of the people who buy, follow and care about Real estate development in Sweden — modelled from more than twelve digital signal sources. Real estate development has an estimated audience of 1,520,404 people in Sweden.
Real estate development has an estimated audience of 1,520,404 people in Sweden. 65.2% are female, 34.8% are male, average age 45.0. Top brand affinities: First-time buyer, Luxury real estate, Real estate investing, Biltema, Sveriges Television.
Top brand affinities include First-time buyer, Luxury real estate, Real estate investing, with strongest over-indexing on First-time buyer (6.62× the country average).
Demographically, the Real estate development audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Real estate development fan in Sweden is more female, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Real estate development profile in Sweden.
65.2% are female, 34.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.0 |
| Estimated audience size | 1,520,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Real estate development audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 8.9% |
| China | 6.6% |
The strongest cross-interests of the Real estate development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 9.13× | ||
| 02 | Luxury real estate | Business & Career | 7.31× | ||
| 03 | First-time buyer | Shopping | 6.62× | ||
| 04 | Jotex | Shopping | 3.46× | ||
| 05 | Innovation | Business & Career | 2.93× | ||
| 06 | Terraced house | Home & Garden | 2.52× | ||
| 07 | Winery | Food & Beverages | 2.31× | ||
| 08 | Crochet | Home & Garden | 2.22× | ||
| 09 | Flower | Home & Garden | 2.20× | ||
| 10 | Renovation | Home & Garden | 2.17× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.08× | ||
| 12 | Property finder | Home & Garden | 2.01× | ||
| 13 | Biltema | Business & Career | 1.99× | ||
| 14 | Lindex | Fashion & Accessoires | 1.96× | ||
| 15 | Ryanair | Travel & Leisure | 1.95× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.84× | ||
| 17 | Hemnet | Home & Garden | 1.77× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.77× | ||
| 19 | Airbnb | Travel & Leisure | 1.77× | ||
| 20 | JYSK | Home & Garden | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.08× | |
| Design Affinity | PREMIUM | 1.85× | |
| Quality Awareness | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Tradition | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Real estate development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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