A data profile of the people who buy, follow and care about Business in Poland — modelled from more than twelve digital signal sources. Business has an estimated audience of 10,435,548 people in Poland.
Business has an estimated audience of 10,435,548 people in Poland. 55.3% are female, 44.7% are male, average age 41.1. Top brand affinities: Breaking news, Eyelash extensions, Innovation, Airbnb, Sustainable energy.
Top brand affinities include Breaking news, Eyelash extensions, Innovation, with strongest over-indexing on Breaking news (2.01× the country average).
Demographically, the Business audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Business fan in Poland is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Business profile in Poland.
55.3% are female, 44.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.1 |
| Estimated audience size | 10,435,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Business audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 2.25× | ||
| 02 | Outerwear | Fashion & Accessoires | 2.25× | ||
| 03 | Bottega Veneta | Fashion & Accessoires | 2.25× | ||
| 04 | Garden centre | Home & Garden | 2.25× | ||
| 05 | Tour de France | Sports | 2.25× | ||
| 06 | Passive income | Business & Career | 2.25× | ||
| 07 | BB cream | Beauty & Wellness | 2.25× | ||
| 08 | Career development | Business & Career | 2.23× | ||
| 09 | Low-cost carrier | Travel & Leisure | 2.10× | ||
| 10 | Breaking news | Movies & TV | 2.01× | ||
| 11 | Wizz Air | Travel & Leisure | 2.00× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.93× | ||
| 13 | Innovation | Business & Career | 1.89× | ||
| 14 | Sustainable energy | Home & Garden | 1.86× | ||
| 15 | Bedroom furniture | Home & Garden | 1.70× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 1.64× | ||
| 17 | Drop shipping | Shopping | 1.62× | ||
| 18 | Lip gloss | Beauty & Wellness | 1.61× | ||
| 19 | Duolingo | Business & Career | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Sustainability | BALANCE | 1.41× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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