A data profile of the people who buy, follow and care about Duolingo in Poland — modelled from more than twelve digital signal sources. Duolingo has an estimated audience of 1,540,634 people in Poland.
Duolingo has an estimated audience of 1,540,634 people in Poland. 66.7% are female, 33.3% are male, average age 38.7. Top brand affinities: Language school, Language education, Foreign language, Memrise, Curso de Ingles.
Top brand affinities include Language school, Language education, Foreign language, with strongest over-indexing on Language school (29.66× the country average).
Demographically, the Duolingo audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
The typical Duolingo fan in Poland is more female, around 38.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Language school.
The key figures that characterise the Duolingo profile in Poland.
66.7% are female, 33.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 38.7 |
| Estimated audience size | 1,540,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Duolingo audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Brazil | 6.5% |
| Japan | 5.2% |
The strongest cross-interests of the Duolingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Curso de Ingles | Topic | 45.10× | ||
| 02 | Memrise | Business & Career | 34.21× | ||
| 03 | Language school | Kids & Family | 29.66× | ||
| 04 | TOEIC | Business & Career | 21.28× | ||
| 05 | Language education | Business & Career | 16.37× | ||
| 06 | Basic English | Politics & Society | 14.61× | ||
| 07 | Teaching English as a foreign language | Politics & Society | 14.58× | ||
| 08 | Babbel | Business & Career | 14.52× | ||
| 09 | Foreign language | Business & Career | 13.38× | ||
| 10 | Made in Italy | Business & Career | 11.64× | ||
| 11 | Test of English as a Foreign Language | Business & Career | 11.23× | ||
| 12 | Business English | Business & Career | 10.87× | ||
| 13 | International English Language Testing System | Business & Career | 9.04× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 3.92× | ||
| 15 | Canada | Travel & Leisure | 3.40× | ||
| 16 | Self-awareness | Health | 3.25× | ||
| 17 | Rossmann | Shopping | 2.91× | ||
| 18 | Air travel | Travel & Leisure | 2.83× | ||
| 19 | Food | Food & Beverages | 1.62× | ||
| 20 | Business | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.62× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Design Affinity | PREMIUM | 1.08× | |
| Sustainability | BALANCE | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Duolingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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