A data profile of the people who buy, follow and care about Mobile phones in Indonesia — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 14,027,362 people in Indonesia.
The average Mobile phones fan in Indonesia is 35.4 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, East Java.
Top brand affinities include Android (operating system), Google Play, Virtual private network, with strongest over-indexing on Android (operating system) (1.54× the country average).
Demographically, the Mobile phones audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 34 regions tracked by Rascasse.
The typical Mobile phones fan in Indonesia is more male, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Android (operating system).
The key figures that characterise the Mobile phones profile in Indonesia.
43.2% are female, 56.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 35.4 |
| Estimated audience size | 14,027,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Mobile phones audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
Where the Mobile phones audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 1.76× | |
| 02 | Central Java | ~2M | 1.34× | |
| 03 | West Java | ~2.5M | 1.18× | |
| 04 | Jakarta | ~1.5M | 1.15× | |
| 05 | Riau Islands | ~200K | 1.09× | |
| 06 | West Papua | ~50K | 1.09× | |
| 07 | East Java | ~1.5M | 1.07× | |
| 08 | North Sulawesi | ~200K | 1.06× | |
| 09 | Bangka-Belitung Islands | ~70K | 1.05× | |
| 10 | West Sulawesi | ~60K | 1.02× | |
| 11 | East Kalimantan | ~200K | 1.00× | |
| 12 | South Kalimantan | ~200K | 1.00× | |
| 13 | Central Kalimantan | ~100K | 1.00× | |
| 14 | North Kalimantan | ~40K | 1.00× | |
| 15 | Banten | ~600K | 0.99× | |
| 16 | West Nusa Tenggara | ~200K | 0.99× | |
| 17 | Gorontalo (disambiguation)(2) | ~60K | 0.99× | |
| 18 | South Sumatra | ~300K | 0.98× | |
| 19 | Papua (province) | ~80K | 0.97× | |
| 20 | North Maluku | ~50K | 0.97× | |
| 21 | Riau | ~300K | 0.96× | |
| 22 | Lampung | ~300K | 0.96× | |
| 23 | Special Region of Yogyakarta | ~200K | 0.96× | |
| 24 | Jambi | ~200K | 0.96× | |
| 25 | Bengkulu | ~100K | 0.96× | |
| 26 | Maluku | ~60K | 0.96× | |
| 27 | South Sulawesi | ~400K | 0.95× | |
| 28 | West Sumatra | ~200K | 0.95× | |
| 29 | West Kalimantan | ~200K | 0.95× | |
| 30 | Southeast Sulawesi | ~100K | 0.95× | |
| 31 | East Nusa Tenggara | ~100K | 0.94× | |
| 32 | Central Sulawesi | ~100K | 0.94× | |
| 33 | Aceh | ~200K | 0.90× | |
| 34 | North Sumatra | ~600K | 0.87× |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kurt Busiek | Literature | 1.81× | ||
| 02 | Brian Michael Bendis | Literature | 1.79× | ||
| 03 | Jim Shooter | Literature | 1.78× | ||
| 04 | Proxy server | Internet & Social Media | 1.67× | ||
| 05 | Grant Morrison | Literature | 1.59× | ||
| 06 | Virtual private network | Technology & Electronics | 1.58× | ||
| 07 | Queen Latifah | Music & Radio | 1.58× | ||
| 08 | Android (operating system) | Technology & Electronics | 1.54× | ||
| 09 | Screen Gems | Movies & TV | 1.54× | ||
| 10 | Paul Bettany | Movies & TV | 1.52× | ||
| 11 | DC One Million | Literature | 1.52× | ||
| 12 | IEEE Standards Association | Technology & Electronics | 1.51× | ||
| 13 | Google Play | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.48× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Individualism | JOY | 0.63× |
Mobile phones has an estimated audience of 14,027,362 people in Indonesia, concentrated in West Java and Central Java.
43.2% of Mobile phones fans are female, 56.8% are male, with an average age of 35.4 years.
Mobile phones fans show strongest brand affinity for Android (operating system) (1.54×), Google Play (1.5×), and Virtual private network (1.58×) over the country average.
Mobile phones fans in Indonesia are most concentrated in West Java (reach ~2.5M), Central Java (reach ~2M), and East Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Mobile phones itself, the audience over-indexes on Google Play (1.5×), Virtual private network (1.58×), Proxy server (1.67×), and Queen Latifah (1.58×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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