Rascasse Audience Intelligence

Mobile phones Audience in Denmark

A data profile of the people who buy, follow and care about Mobile phones in Denmark — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 2,272,174 people in Denmark.

#36among Lifestyle cluster in Denmark
#53among Topic in Denmark#5in Technology & Electronics

Mobile phones has an estimated audience of 2,272,174 people in Denmark. 50.0% are female, 50.0% are male, average age 44.9.

Demographically, the Mobile phones audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Social Media Usage, Travelling.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Mobile phones profile in Denmark.

Audience size
2.3M
in Denmark
Gender
50.0%♀
50.0% male
Age
44.9
average years
Country rank
#99
Topic in Denmark
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phones fans

50.0% are female, 50.0% are male, average age 44.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Mobile phones audience in Denmark
MetricValue
Female50.0%
Male50.0%
Average age44.9
Estimated audience size2,272,174
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Mobile phones audience in Denmark
Age bracketShare%
16-1910%
20-2916%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Mobile phones audience comes from Denmark.

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phones audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.79×
TravellingTHRILL0.65×
PatriotismCONSERVATISM0.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phones audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.12×
PatriotismCONSERVATISM0.48×
TravellingTHRILL0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Denmark

See Mobile phones audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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