Indonesian cuisine Audience in United States

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Indonesian cuisine has an estimated audience of 822,688 people in United States. 58.4% are female, 41.6% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Pedas, Malay cuisine, Malaysian cuisine, Tamil cuisine, Punjabi cuisine.

The average Indonesian cuisine fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pedas, Malay cuisine, Malaysian cuisine, with strongest over-indexing on Pedas (306.24× the country average). Demographically, the Indonesian cuisine audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Indonesian cuisine fans

Demographic split for Indonesian cuisine audience in United States
MetricValue
Female58.4%
Male41.6%
Average age34.9
Estimated audience size822,688

Audience persona

The typical Indonesian cuisine fan in United States is more female, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Pedas.

Top regions in United States

Top regions ranked by reach for Indonesian cuisine in United States
RegionReachAffinity
California252,3572.79×
Texas78,6021.11×
New York69,2801.51×
Florida48,8780.88×
Pennsylvania38,5491.39×
Washington33,4502.03×
Illinois27,1690.99×
Georgia25,9581.02×
New Jersey25,3691.21×
Virginia24,2551.21×
Indiana21,7551.45×
Maryland19,7131.39×
North Carolina19,6470.79×
Massachusetts17,8781.1×
Arizona17,4051.04×
Michigan17,2850.8×
Oregon17,1701.82×
Ohio16,7060.66×
Colorado14,6021.13×
Nevada10,4501.31×
Tennessee10,1440.61×
Wisconsin9,8410.8×
Minnesota9,2370.78×
Missouri9,1400.69×
Hawaii8,3732.37×
Utah8,3391.13×
Louisiana7,5450.71×
South Carolina7,2430.59×
Oklahoma7,0400.77×
Connecticut6,9180.84×
Kentucky6,4600.63×
Alabama6,2530.54×
Washington, District of Columbia6,0692.45×
Kansas5,1760.8×
Arkansas4,4750.66×
Iowa3,6060.53×
New Hampshire3,5011.08×
Mississippi3,3400.49×
Idaho3,2550.79×
New Mexico2,6120.63×
Nebraska2,5530.62×
Rhode Island2,3370.89×
Maine2,0480.7×
West Virginia1,8980.5×
Alaska1,8041.03×
Delaware1,8030.79×
Montana1,6910.74×
Vermont1,0260.71×
South Dakota9310.49×
North Dakota8310.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indonesian cuisine audience
BrandAffinityCategory
Pedas306.24×Travel & Leisure
Malay cuisine245.46×Food & Beverages
Malaysian cuisine133.6×Food & Beverages
Tamil cuisine98.57×Food & Beverages
Punjabi cuisine70.69×Food & Beverages
Bengali cuisine72.17×Food & Beverages
Salaryman15.17×Business & Career
Superman3.43×Movies & TV
foodpanda80.93×Food & Beverages
Pakistani cuisine36.9×Food & Beverages
Indonesia Raya75×Politics & Society
Indian subcontinent13.58×Travel & Leisure
TikTok3.14×Internet & Social Media
Song Hye-kyo36.25×Fashion & Accessoires
Afrobeat6.55×Music & Radio
Music of Nigeria12.63×Music & Radio
Hair tutorials12.94×Beauty & Wellness
British cuisine9.83×Food & Beverages
Zomato20.37×Food & Beverages
Pakistani clothing12.47×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indonesian cuisine audience
TraitClusterScore
Community OrientationOPEN2.05
Family OrientationCONSERVATISM1.89
TravellingTHRILL1.87
Price SensitivityPREMIUM1.73
Urban LifestyleOPEN1.71
TraditionCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Indonesian cuisine
CountryShare
Indonesia27.4%
Malaysia12.1%
United States8.6%

See Indonesian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Indonesian cuisine have in United States?

Indonesian cuisine has an estimated audience of 822,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Indonesian cuisine fans?

58.4% of Indonesian cuisine fans are female, 41.6% are male, with an average age of 34.9 years.

Which brands do Indonesian cuisine fans like most?

Indonesian cuisine fans show strongest brand affinity for Pedas (306.24×), Malay cuisine (245.46×), and Malaysian cuisine (133.6×) over the country average.

Where do Indonesian cuisine fans live in United States?

Indonesian cuisine fans in United States are most concentrated in California (reach 252,357), Texas (reach 78,602), and New York (reach 69,280). These three regions account for the largest share of the active audience.

What other brands do Indonesian cuisine fans also like?

Beyond Indonesian cuisine itself, the audience over-indexes on Malay cuisine (245.46×), Malaysian cuisine (133.6×), Tamil cuisine (98.57×), and Punjabi cuisine (70.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indonesian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.