Tamil cuisine Audience in United States

Tamil cuisine has an estimated audience of 531,438 people in United States. 58.4% are female, 41.6% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Indonesian cuisine, Malaysian cuisine, PSV Eindhoven, Magnus Carlsen, Biryani.

The average Tamil cuisine fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indonesian cuisine, Malaysian cuisine, PSV Eindhoven, with strongest over-indexing on Indonesian cuisine (89.91× the country average). Demographically, the Tamil cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Tamil cuisine fans

Demographic split for Tamil cuisine audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.4
Estimated audience size531,438

Audience persona

The typical Tamil cuisine fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indonesian cuisine.

Top regions in United States

Top regions ranked by reach for Tamil cuisine in United States
RegionReachAffinity
California31,7910.54×
Texas21,7140.48×
New York12,7060.43×
New Jersey9,9180.73×
Georgia9,1700.56×
Florida8,1900.23×
Washington7,8700.74×
Illinois7,4180.42×
North Carolina7,0440.44×
Louisiana6,6230.97×
Arkansas6,6171.51×
Massachusetts6,5260.62×
Oklahoma6,4711.1×
Kentucky6,3690.96×
Pennsylvania6,2440.35×
Alabama6,1650.83×
Ohio6,1380.37×
Wisconsin6,0780.76×
Tennessee5,8730.55×
South Carolina5,8310.73×
Indiana5,6810.59×
Kansas5,6801.36×
Michigan5,6740.41×
Virginia5,5960.43×
Maryland5,5680.61×
Missouri5,5020.64×
Arizona5,4350.5×
Hawaii5,4242.37×
Iowa5,3921.23×
New Hampshire5,0672.42×
Connecticut4,9540.93×
New Mexico4,9351.85×
Nevada4,9190.96×
Rhode Island4,8922.89×
Maine4,8892.57×
Oregon4,8570.8×
Utah4,8281.01×
Minnesota4,6550.61×
Colorado4,4840.54×
Delaware4,3812.99×
Washington, District of Columbia3,1631.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tamil cuisine audience
BrandAffinityCategory
Indonesian cuisine89.91×Food & Beverages
Malaysian cuisine91.11×Food & Beverages
PSV Eindhoven66.43×Sports
Magnus Carlsen38.88×Sports
Biryani49.62×Food & Beverages
India national cricket team21.12×Sports
Rainbow Loom68.21×Kids & Family
HDFC Bank46.91×Business & Career
Kia Sportage20×Cars & Mobility
Cricket World Cup20×Sports
Arab cuisine23.52×Food & Beverages
Chili pepper8.49×Food & Beverages
Brownie (folklore)29.81×Food & Beverages
International education12.44×Business & Career
Microwave oven4.62×Home & Garden
Air Canada10.9×Travel & Leisure
Best Buy2.69×Shopping
Indian cuisine6.06×Food & Beverages
Emirates10.71×Travel & Leisure
Goldie Hawn7.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tamil cuisine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Community OrientationOPEN2.14
Quality AwarenessPREMIUM2.14
TravellingTHRILL2.07
Pet OwnershipJOY2
Urban LifestyleOPEN1.86

Worldwide distribution

Worldwide audience distribution share by country for Tamil cuisine
CountryShare
India44.7%
United States9.3%
United Kingdom5.9%

See Tamil cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Tamil cuisine have in United States?

Tamil cuisine has an estimated audience of 531,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Tamil cuisine fans?

58.4% of Tamil cuisine fans are female, 41.6% are male, with an average age of 38.4 years.

Which brands do Tamil cuisine fans like most?

Tamil cuisine fans show strongest brand affinity for Indonesian cuisine (89.91×), Malaysian cuisine (91.11×), and PSV Eindhoven (66.43×) over the country average.

Where do Tamil cuisine fans live in United States?

Tamil cuisine fans in United States are most concentrated in California (reach 31,791), Texas (reach 21,714), and New York (reach 12,706). These three regions account for the largest share of the active audience.

What other brands do Tamil cuisine fans also like?

Beyond Tamil cuisine itself, the audience over-indexes on Malaysian cuisine (91.11×), PSV Eindhoven (66.43×), Magnus Carlsen (38.88×), and Biryani (49.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tamil cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.