A data profile of the people who buy, follow and care about Tamil cuisine in United States — modelled from more than twelve digital signal sources. Tamil cuisine has an estimated audience of 531,438 people in United States.
The average Tamil cuisine fan in United States is 38.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Indonesian cuisine, Malaysian cuisine, Magnus Carlsen, with strongest over-indexing on Indonesian cuisine (98.57× the country average).
Demographically, the Tamil cuisine audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tamil cuisine fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Indonesian cuisine.
The key figures that characterise the Tamil cuisine profile in United States.
58.4% are female, 41.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.4 |
| Estimated audience size | 531,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Tamil cuisine audience comes from United States.
| Country | Share |
|---|---|
| India | 44.7% |
| United States | 9.3% |
| United Kingdom | 5.9% |
Where the Tamil cuisine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~2K | 1.30× | |
| 02 | Rhode Island | ~2K | 1.26× | |
| 03 | New Hampshire | ~3K | 1.24× | |
| 04 | Washington, District of Columbia | ~2K | 1.21× | |
| 05 | Maine | ~2K | 1.17× | |
| 06 | Hawaii | ~3K | 1.15× | |
| 07 | New Mexico | ~3K | 1.12× | |
| 08 | Montana | ~2K | 1.09× | |
| 09 | Arkansas | ~5K | 1.08× | |
| 10 | Alaska | ~1K | 1.07× | |
| 11 | Oklahoma | ~6K | 1.03× | |
| 12 | Iowa | ~5K | 1.03× | |
| 13 | Kansas | ~4K | 1.03× | |
| 14 | Nebraska | ~3K | 1.03× | |
| 15 | South Dakota | ~1K | 1.02× | |
| 16 | Connecticut | ~5K | 1.01× | |
| 17 | Utah | ~5K | 1.01× | |
| 18 | Kentucky | ~7K | 1.00× | |
| 19 | Mississippi | ~4K | 1.00× | |
| 20 | North Dakota | ~1K | 1.00× | |
| 21 | Vermont | <1K | 1.00× | |
| 22 | Nevada | ~5K | 0.99× | |
| 23 | Idaho | ~3K | 0.99× | |
| 24 | West Virginia | ~2K | 0.99× | |
| 25 | Alabama | ~7K | 0.98× | |
| 26 | Louisiana | ~7K | 0.98× | |
| 27 | Oregon | ~6K | 0.98× | |
| 28 | South Carolina | ~8K | 0.96× | |
| 29 | Wisconsin | ~8K | 0.96× | |
| 30 | Washington | ~10K | 0.95× | |
| 31 | Missouri | ~8K | 0.95× | |
| 32 | Minnesota | ~7K | 0.94× | |
| 33 | Indiana | ~9K | 0.93× | |
| 34 | Maryland | ~9K | 0.93× | |
| 35 | Tennessee | ~10K | 0.92× | |
| 36 | Colorado | ~8K | 0.92× | |
| 37 | New Jersey | ~10K | 0.91× | |
| 38 | Arizona | ~10K | 0.91× | |
| 39 | Massachusetts | ~10K | 0.91× | |
| 40 | Michigan | ~10K | 0.89× | |
| 41 | Virginia | ~10K | 0.89× | |
| 42 | Georgia | ~10K | 0.88× | |
| 43 | Ohio | ~10K | 0.88× | |
| 44 | North Carolina | ~10K | 0.88× | |
| 45 | Pennsylvania | ~20K | 0.86× | |
| 46 | Illinois | ~20K | 0.85× | |
| 47 | Florida | ~30K | 0.81× | |
| 48 | Texas | ~40K | 0.78× | |
| 49 | New York | ~20K | 0.78× | |
| 50 | California | ~40K | 0.74× |
The strongest cross-interests of the Tamil cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 98.57× | ||
| 02 | Malaysian cuisine | Food & Beverages | 93.57× | ||
| 03 | Biryani | Food & Beverages | 36.06× | ||
| 04 | Magnus Carlsen | Sports | 34.49× | ||
| 05 | HDFC Bank | Business & Career | 31.37× | ||
| 06 | Brownie (folklore) | Food & Beverages | 27.62× | ||
| 07 | Arab cuisine | Food & Beverages | 23.22× | ||
| 08 | International education | Business & Career | 17.34× | ||
| 09 | Nikon | Technology & Electronics | 16.50× | ||
| 10 | Canon | Technology & Electronics | 13.93× | ||
| 11 | Chili pepper | Food & Beverages | 10.06× | ||
| 12 | Goldie Hawn | Movies & TV | 9.56× | ||
| 13 | Hinduism | Politics & Society | 6.27× | ||
| 14 | Microwave oven | Home & Garden | 6.00× | ||
| 15 | Sustainable energy | Home & Garden | 4.68× | ||
| 16 | Renewable energy | Business & Career | 4.54× | ||
| 17 | Diaper bag | Kids & Family | 4.27× | ||
| 18 | Discount stores | Shopping | 3.59× | ||
| 19 | Trader Joe's | Shopping | 3.11× | ||
| 20 | Pizza Hut | Food & Beverages | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.37× | |
| Convenience Orientation | PREMIUM | 2.31× | |
| Community Orientation | OPEN | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.91× |
Tamil cuisine has an estimated audience of 531,438 people in United States, concentrated in California and Texas.
58.4% of Tamil cuisine fans are female, 41.6% are male, with an average age of 38.4 years.
Tamil cuisine fans show strongest brand affinity for Indonesian cuisine (98.57×), Malaysian cuisine (93.57×), and Magnus Carlsen (34.49×) over the country average.
Tamil cuisine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Tamil cuisine itself, the audience over-indexes on Malaysian cuisine (93.57×), Magnus Carlsen (34.49×), Nikon (16.5×), and Canon (13.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tamil cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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