Rascasse Audience Intelligence

Pakistani cuisine Audience in United States

A data profile of the people who buy, follow and care about Pakistani cuisine in United States — modelled from more than twelve digital signal sources. Pakistani cuisine has an estimated audience of 983,802 people in United States.

#52among Cuisine in United States#8721among Topic in United States#1328in Food & Beverages

The average Pakistani cuisine fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baroque, Indonesian cuisine, Pakistan, with strongest over-indexing on Baroque (51.19× the country average).

Demographically, the Pakistani cuisine audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pakistani cuisine fan in United States is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Baroque.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pakistani cuisine profile in United States.

Audience size
984K
in United States
Gender
54.2%♀
45.8% male
Age
38.7
average years
Country rank
#23935
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistani cuisine fans

54.2% are female, 45.8% are male, average age 38.7.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Pakistani cuisine audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.7
Estimated audience size983,802
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pakistani cuisine audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Pakistani cuisine audience comes from United States.

Worldwide audience distribution share by country for Pakistani cuisine
CountryShare
Pakistan11.9%
India11.8%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistani cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Pakistani cuisine fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.12×
02Virginia~50K2.07×
03New Jersey~50K1.99×
04Texas~200K1.97×
05Washington, District of Columbia~5K1.84×
06Maryland~30K1.81×
07California~200K1.64×
08Massachusetts~30K1.53×
09Illinois~50K1.46×
10Oklahoma~20K1.45×
11Alabama~20K1.43×
12Connecticut~10K1.34×
13Washington~20K1.22×
14Delaware~3K1.19×
15Pennsylvania~40K1.14×
16Georgia~30K1.11×
17Michigan~30K1.03×
18Utah~9K0.99×
19Rhode Island~3K0.98×
20Nevada~9K0.94×
21Wisconsin~10K0.93×
22New Hampshire~4K0.91×
23Kansas~7K0.90×
24Vermont~2K0.90×
25Alaska~2K0.89×
26Missouri~10K0.86×
27Louisiana~10K0.86×
28Oregon~10K0.86×
29South Dakota~2K0.86×
30North Dakota~2K0.86×
31North Carolina~30K0.85×
32Arizona~20K0.85×
33Montana~2K0.85×
34Florida~60K0.84×
35Hawaii~4K0.83×
36Ohio~20K0.81×
37West Virginia~4K0.81×
38Maine~3K0.80×
39Indiana~10K0.78×
40Colorado~10K0.78×
41Iowa~6K0.78×
42New Mexico~4K0.78×
43Minnesota~10K0.77×
44Arkansas~6K0.77×
45Nebraska~4K0.76×
46South Carolina~10K0.75×
47Idaho~4K0.75×
48Kentucky~9K0.74×
49Mississippi~6K0.72×
50Tennessee~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Pakistani cuisine, United States
0.65×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistani cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistani cuisine audience
#·InterestCategoryAffinity×
01BaroquePolitics & Society51.19×
02Indonesian cuisineFood & Beverages36.90×
03Malaysian cuisineFood & Beverages34.50×
04MARIA.BFashion & Accessoires31.78×
05Arab cuisineFood & Beverages25.08×
06Lebanese cuisineFood & Beverages16.31×
07HindiPolitics & Society10.56×
08PakistanTravel & Leisure10.19×
09Cross-stitchHome & Garden7.85×
10Microwave ovenHome & Garden4.95×
11HypermarketShopping4.66×
12Sustainable energyHome & Garden4.62×
13Renewable energyBusiness & Career4.61×
14Bath and BodyworksShopping4.28×
15Discount storesShopping3.67×
16Pizza HutFood & Beverages2.68×
17Organic foodFood & Beverages2.50×
18Mortgage loansBusiness & Career2.50×
19Trader Joe'sShopping2.38×
20AirbnbTravel & Leisure2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistani cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistani cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.26×
Urban LifestyleOPEN2.08×
Quality AwarenessPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistani cuisine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
ExtroversionTHRILL0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pakistani cuisine have in United States?

Pakistani cuisine has an estimated audience of 983,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pakistani cuisine fans?

54.2% of Pakistani cuisine fans are female, 45.8% are male, with an average age of 38.7 years.

03

Which brands do Pakistani cuisine fans like most?

Pakistani cuisine fans show strongest brand affinity for Baroque (51.19×), Indonesian cuisine (36.9×), and Pakistan (10.19×) over the country average.

04

Where do Pakistani cuisine fans live in United States?

Pakistani cuisine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistani cuisine fans also like?

Beyond Pakistani cuisine itself, the audience over-indexes on Indonesian cuisine (36.9×), Pakistan (10.19×), Malaysian cuisine (34.5×), and MARIA.B (31.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Pakistani cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistani cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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