Pakistani cuisine Audience in United States

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Pakistani cuisine has an estimated audience of 983,802 people in United States. 54.2% are female, 45.8% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Baroque, MARIA.B, Pakistan, Arab cuisine.

The average Pakistani cuisine fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Baroque, MARIA.B, with strongest over-indexing on PSV Eindhoven (81.01× the country average). Demographically, the Pakistani cuisine audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Pakistani cuisine fans

Demographic split for Pakistani cuisine audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.7
Estimated audience size983,802

Audience persona

The typical Pakistani cuisine fan in United States is balanced, around 38.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Pakistani cuisine in United States
RegionReachAffinity
California185,6271.72×
Texas165,1051.95×
New York124,0242.26×
Florida58,8320.88×
New Jersey53,2312.13×
Illinois50,4831.54×
Virginia49,9242.08×
Pennsylvania38,0531.15×
Georgia34,2511.13×
Massachusetts31,7591.64×
Maryland31,1961.84×
Michigan26,9541.05×
Washington26,4431.34×
North Carolina24,3810.82×
Ohio22,0470.73×
Alabama21,1301.54×
Oklahoma16,8081.54×
Arizona16,2760.81×
Wisconsin14,2860.97×
Connecticut13,7271.39×
Missouri13,0160.82×
Indiana13,0010.72×
Colorado12,0370.78×
South Carolina10,7530.73×
Tennessee10,4910.53×
Minnesota10,4710.74×
Oregon9,5190.84×
Louisiana9,4000.74×
Utah8,9961.02×
Nevada8,7400.92×
Kentucky6,8260.55×
Washington, District of Columbia6,6592.25×
Kansas6,0870.79×
Arkansas5,1110.63×
Iowa5,1020.63×
Mississippi3,5240.43×
New Hampshire3,4240.88×
Delaware3,1731.17×
Rhode Island3,1651.01×
Nebraska2,7780.56×
Hawaii2,7760.66×
New Mexico2,5730.52×
West Virginia2,4940.54×
Idaho2,0830.42×
Maine1,9360.55×
Montana1,4980.55×
Alaska1,1850.56×
Vermont1,1150.65×
North Dakota9930.49×
South Dakota9180.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pakistani cuisine audience
BrandAffinityCategory
PSV Eindhoven81.01×Sports
Baroque70.66×Politics & Society
MARIA.B46.23×Fashion & Accessoires
Pakistan12.56×Travel & Leisure
Arab cuisine30.73×Food & Beverages
Indonesian cuisine40.74×Food & Beverages
Malaysian cuisine40.66×Food & Beverages
Planet Fitness3.84×Sports
Biryani34.92×Food & Beverages
Michael Cera15.87×Movies & TV
Diaper bag5.52×Kids & Family
Hindi11.32×Politics & Society
Cross-stitch9.53×Home & Garden
Indian cuisine6.06×Food & Beverages
Bath and Bodyworks4.37×Shopping
NDTV16.23×Movies & TV
Cricket World Cup13.27×Sports
Bahrain17.03×Travel & Leisure
Best Buy2.41×Shopping
Microwave oven3.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pakistani cuisine audience
TraitClusterScore
Urban LifestyleOPEN2.08
TravellingTHRILL2.04
Community OrientationOPEN1.9
Quality AwarenessPREMIUM1.74
IndulgenceJOY1.73
Price SensitivityPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Pakistani cuisine
CountryShare
Pakistan11.9%
India11.8%
United Kingdom10.2%

See Pakistani cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Pakistani cuisine have in United States?

Pakistani cuisine has an estimated audience of 983,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Pakistani cuisine fans?

54.2% of Pakistani cuisine fans are female, 45.8% are male, with an average age of 38.7 years.

Which brands do Pakistani cuisine fans like most?

Pakistani cuisine fans show strongest brand affinity for PSV Eindhoven (81.01×), Baroque (70.66×), and MARIA.B (46.23×) over the country average.

Where do Pakistani cuisine fans live in United States?

Pakistani cuisine fans in United States are most concentrated in California (reach 185,627), Texas (reach 165,105), and New York (reach 124,024). These three regions account for the largest share of the active audience.

What other brands do Pakistani cuisine fans also like?

Beyond Pakistani cuisine itself, the audience over-indexes on Baroque (70.66×), MARIA.B (46.23×), Pakistan (12.56×), and Arab cuisine (30.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistani cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.