Chinese cuisine Audience in Germany
Chinese cuisine has an estimated audience of 2,268,951 people in Germany. 60.6% are female, 39.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Delivery order, Cooking show, Take-out, Reading.
The average Chinese cuisine fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Delivery order, Cooking show, with strongest over-indexing on Local food (4.33× the country average). Demographically, the Chinese cuisine audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Chinese cuisine fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 37.9 |
| Estimated audience size | 2,268,951 |
Audience persona
The typical Chinese cuisine fan in Germany is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 608,335 | 1.23× |
| Bayern | 406,474 | 1.11× |
| Baden-Württemberg | 341,972 | 1.1× |
| Niedersachsen | 210,521 | 0.96× |
| Hessen | 173,342 | 1× |
| Berlin | 130,448 | 1.29× |
| Rheinland-Pfalz | 101,866 | 0.9× |
| Sachsen | 97,501 | 0.88× |
| Hamburg | 66,341 | 1.29× |
| Schleswig-Holstein | 65,918 | 0.81× |
| Brandenburg | 63,597 | 0.9× |
| Sachsen-Anhalt | 44,956 | 0.76× |
| Thüringen | 42,635 | 0.74× |
| Mecklenburg-Vorpommern | 40,579 | 0.94× |
| Saarland | 24,824 | 0.89× |
| Bremen | 23,346 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 4.33× | Food & Beverages |
| Delivery order | 11.42× | Food & Beverages |
| Cooking show | 5.47× | Food & Beverages |
| Take-out | 4.84× | Food & Beverages |
| Reading | 1.73× | Literature |
| Business marketing | 6× | Business & Career |
| Thai cuisine | 8.14× | Food & Beverages |
| Sustainable energy | 3.2× | Home & Garden |
| Beverages | 1.92× | Food & Beverages |
| Music | 1.52× | Business & Career |
| Foodservice | 5.31× | Food & Beverages |
| Efficient energy use | 3.24× | Technology & Electronics |
| Dinner | 4.05× | Food & Beverages |
| Cleaning | 5.03× | Home & Garden |
| Online food ordering | 5.33× | Food & Beverages |
| KARE | 16.07× | Movies & TV |
| Korean cuisine | 6.94× | Food & Beverages |
| Go Asia | 6.79× | Shopping |
| Fast casual restaurants | 4.5× | Food & Beverages |
| Mediterranean cuisine | 5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| Sustainability | BALANCE | 1.64 |
| Healthy Lifestyle | BALANCE | 1.57 |
| DIY Mentality | THRILL | 1.57 |
| Pet Ownership | JOY | 1.47 |
| Sports Activity | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 11.1% |
| United States | 10.9% |
| Japan | 10.4% |
See Chinese cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Chinese cuisine have in Germany?
Chinese cuisine has an estimated audience of 2,268,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chinese cuisine fans?
60.6% of Chinese cuisine fans are female, 39.4% are male, with an average age of 37.9 years.
Which brands do Chinese cuisine fans like most?
Chinese cuisine fans show strongest brand affinity for Local food (4.33×), Delivery order (11.42×), and Cooking show (5.47×) over the country average.
Where do Chinese cuisine fans live in Germany?
Chinese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 608,335), Bayern (reach 406,474), and Baden-Württemberg (reach 341,972). These three regions account for the largest share of the active audience.
What other brands do Chinese cuisine fans also like?
Beyond Chinese cuisine itself, the audience over-indexes on Delivery order (11.42×), Cooking show (5.47×), Take-out (4.84×), and Reading (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.