Thai cuisine Audience in Germany
Thai cuisine has an estimated audience of 1,418,826 people in Germany. 63.9% are female, 36.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Diners, Korean cuisine, Middle Eastern cuisine, Indian cuisine, Spanish cuisine.
The average Thai cuisine fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Diners, Korean cuisine, Middle Eastern cuisine, with strongest over-indexing on Diners (8.74× the country average). Demographically, the Thai cuisine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Thai cuisine fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 39.7 |
| Estimated audience size | 1,418,826 |
Audience persona
The typical Thai cuisine fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Diners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 915,500 | 2.95× |
| Baden-Württemberg | 285,616 | 1.48× |
| Bayern | 165,312 | 0.72× |
| Berlin | 143,781 | 2.27× |
| Hamburg | 83,267 | 2.6× |
| Hessen | 74,166 | 0.69× |
| Niedersachsen | 43,707 | 0.32× |
| Brandenburg | 39,794 | 0.9× |
| Schleswig-Holstein | 29,506 | 0.58× |
| Sachsen | 18,448 | 0.27× |
| Thüringen | 14,974 | 0.41× |
| Sachsen-Anhalt | 14,543 | 0.4× |
| Rheinland-Pfalz | 13,913 | 0.2× |
| Mecklenburg-Vorpommern | 12,790 | 0.47× |
| Saarland | 12,715 | 0.73× |
| Bremen | 12,477 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diners | 8.74× | Food & Beverages |
| Korean cuisine | 11.45× | Food & Beverages |
| Middle Eastern cuisine | 12.02× | Food & Beverages |
| Indian cuisine | 10.25× | Food & Beverages |
| Spanish cuisine | 9.79× | Food & Beverages |
| Japanese cuisine | 7.35× | Food & Beverages |
| Chinese cuisine | 8.3× | Food & Beverages |
| Greek cuisine | 9.4× | Food & Beverages |
| Vietnamese cuisine | 10.08× | Food & Beverages |
| Latin American cuisine | 10.46× | Food & Beverages |
| French cuisine | 6.45× | Food & Beverages |
| Fast casual restaurants | 6.07× | Food & Beverages |
| Go Asia | 8.49× | Shopping |
| Mexican cuisine | 8.07× | Food & Beverages |
| Barbecue | 2.98× | Food & Beverages |
| Veganism | 2.53× | Food & Beverages |
| REWE | 2.3× | Shopping |
| Fast food restaurants | 5.06× | Food & Beverages |
| IKEA | 2.15× | Home & Garden |
| Seafood | 4.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.14 |
| Sustainability | BALANCE | 1.79 |
| Healthy Lifestyle | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.66 |
| Luxury Orientation | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.3% |
| China | 12.0% |
| United States | 8.1% |
See Thai cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Thai cuisine have in Germany?
Thai cuisine has an estimated audience of 1,418,826 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Thai cuisine fans?
63.9% of Thai cuisine fans are female, 36.1% are male, with an average age of 39.7 years.
Which brands do Thai cuisine fans like most?
Thai cuisine fans show strongest brand affinity for Diners (8.74×), Korean cuisine (11.45×), and Middle Eastern cuisine (12.02×) over the country average.
Where do Thai cuisine fans live in Germany?
Thai cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 915,500), Baden-Württemberg (reach 285,616), and Bayern (reach 165,312). These three regions account for the largest share of the active audience.
What other brands do Thai cuisine fans also like?
Beyond Thai cuisine itself, the audience over-indexes on Korean cuisine (11.45×), Middle Eastern cuisine (12.02×), Indian cuisine (10.25×), and Spanish cuisine (9.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thai cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.