Rascasse Audience Intelligence

Thai cuisine Audience in Germany

A data profile of the people who buy, follow and care about Thai cuisine in Germany — modelled from more than twelve digital signal sources. Thai cuisine has an estimated audience of 1,418,826 people in Germany.

#17among Cuisine in Germany#2497among Topic in Germany#231in Food & Beverages

The average Thai cuisine fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin.

Top brand affinities include Diners, Korean cuisine, Middle Eastern cuisine, with strongest over-indexing on Diners (8.74× the country average).

Demographically, the Thai cuisine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thai cuisine fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Diners.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai cuisine profile in Germany.

Audience size
1.4M
in Germany
Gender
63.9%♀
36.1% male
Age
39.7
average years
Country rank
#4701
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai cuisine fans

63.9% are female, 36.1% are male, average age 39.7.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Thai cuisine audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age39.7
Estimated audience size1,418,826
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Thai cuisine audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Thai cuisine audience comes from Germany.

Worldwide audience distribution share by country for Thai cuisine
CountryShare
Japan12.3%
China12.0%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thai cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M5.52×
02Berlin~200K3.03×
03Hamburg~60K1.84×
04Baden-Württemberg~300K1.56×
05Brandenburg~50K1.19×
06Bremen~10K0.96×
07Saarland~20K0.92×
08Mecklenburg-Vorpommern~20K0.85×
09Thüringen~30K0.84×
10Sachsen-Anhalt~30K0.82×
11Schleswig-Holstein~40K0.79×
12Rheinland-Pfalz~50K0.77×
13Sachsen~50K0.72×
14Hessen~70K0.68×
15Bayern~100K0.65×
16Niedersachsen~80K0.61×
Fig. 06

Affinity by region

Affinity by region — Thai cuisine, Germany
0.61×1.00×5.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages12.02×
02Korean cuisineFood & Beverages11.45×
03Latin American cuisineFood & Beverages10.46×
04Indian cuisineFood & Beverages10.25×
05Vietnamese cuisineFood & Beverages10.08×
06Spanish cuisineFood & Beverages9.79×
07Greek cuisineFood & Beverages9.40×
08DinersFood & Beverages8.74×
09Go AsiaShopping8.49×
10Chinese cuisineFood & Beverages8.30×
11Mexican cuisineFood & Beverages8.07×
12Japanese cuisineFood & Beverages7.35×
13French cuisineFood & Beverages6.45×
14Fast casual restaurantsFood & Beverages6.07×
15Fast food restaurantsFood & Beverages5.06×
16SeafoodFood & Beverages4.37×
17BarbecueFood & Beverages2.98×
18VeganismFood & Beverages2.53×
19REWEShopping2.30×
20IKEAHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
SpiritualityBALANCE2.04×
Healthy LifestyleBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai cuisine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.09×
IndividualismJOY1.17×
Sports ActivityPOWER1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thai cuisine have in Germany?

Thai cuisine has an estimated audience of 1,418,826 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Thai cuisine fans?

63.9% of Thai cuisine fans are female, 36.1% are male, with an average age of 39.7 years.

03

Which brands do Thai cuisine fans like most?

Thai cuisine fans show strongest brand affinity for Diners (8.74×), Korean cuisine (11.45×), and Middle Eastern cuisine (12.02×) over the country average.

04

Where do Thai cuisine fans live in Germany?

Thai cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~300K), and Berlin (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thai cuisine fans also like?

Beyond Thai cuisine itself, the audience over-indexes on Korean cuisine (11.45×), Middle Eastern cuisine (12.02×), Indian cuisine (10.25×), and Spanish cuisine (9.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Thai cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thai cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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