Rascasse Audience Intelligence

Go Asia Target Market in Germany

A data profile of the people who buy, follow and care about Go Asia in Germany — modelled from more than twelve digital signal sources. Go Asia has an estimated audience of 1,602,942 people in Germany.

#16among Supermarket in Germany#529among Brand in Germany#154in Shopping

The average Go Asia fan in Germany is 40.0 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Korean cuisine, Chinese cuisine, Thai cuisine, with strongest over-indexing on Korean cuisine (10.67× the country average).

Demographically, the Go Asia audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Go Asia fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Korean cuisine.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Go Asia profile in Germany.

Audience size
1.6M
in Germany
Gender
62.5%♀
37.5% male
Age
40.0
average years
Country rank
#4188
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Go Asia

62.5% are female, 37.5% are male, average age 40.0.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Go Asia audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age40.0
Estimated audience size1,602,942
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Go Asia audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Go Asia audience comes from Germany.

Worldwide audience distribution share by country for Go Asia
CountryShare
Germany90.8%
China2.1%
Italy1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Go Asia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Go Asia customers by region in Germany
#RegionReachAffinity×
01Berlin~300K4.68×
02Saarland~20K1.26×
03Bremen~10K1.10×
04Baden-Württemberg~200K1.09×
05Sachsen~80K1.06×
06Hessen~100K0.98×
07Bayern~200K0.94×
08Sachsen-Anhalt~40K0.90×
09Brandenburg~40K0.77×
10Nordrhein-Westfalen~200K0.72×
11Hamburg~20K0.70×
12Niedersachsen~90K0.65×
13Rheinland-Pfalz~50K0.65×
14Thüringen~20K0.59×
15Schleswig-Holstein~20K0.32×
16Mecklenburg-Vorpommern~8K0.28×
Fig. 06

Affinity by region

Affinity by region — Go Asia, Germany
0.28×1.00×4.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Go Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Go Asia audience
#·InterestCategoryAffinity×
01Korean cuisineFood & Beverages10.67×
02Thai cuisineFood & Beverages8.49×
03Middle Eastern cuisineFood & Beverages8.28×
04Vietnamese cuisineFood & Beverages7.95×
05Latin American cuisineFood & Beverages7.09×
06Chinese cuisineFood & Beverages6.79×
07Sunday BrunchKids & Family5.91×
08Spanish cuisineFood & Beverages5.46×
09Greek cuisineFood & Beverages5.45×
10Chocolate brownieFood & Beverages4.13×
11Online food orderingFood & Beverages3.75×
12PillowHome & Garden3.34×
13DinnerFood & Beverages3.18×
14VolunteeringPolitics & Society2.55×
15KitchenHome & Garden2.47×
16Fast foodFood & Beverages2.17×
17Netto Marken-DiscountShopping1.90×
18TagesschauMovies & TV1.61×
19NatureHome & Garden1.57×
20REWEShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Go Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Go Asia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Quality AwarenessPREMIUM1.74×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Go Asia audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.96×
PatriotismCONSERVATISM1.01×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Go Asia's target market in Germany?

Go Asia's target market in Germany covers an estimated 1,602,942 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Go Asia customers?

62.5% of the Go Asia audience are female, 37.5% are male, with an average age of 40.0 years.

03

Which brands do Go Asia fans like most?

Go Asia fans show strongest brand affinity for Korean cuisine (10.67×), Chinese cuisine (6.79×), and Thai cuisine (8.49×) over the country average.

04

Where do Go Asia fans live in Germany?

Go Asia fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Go Asia fans also like?

Beyond Go Asia itself, the audience over-indexes on Chinese cuisine (6.79×), Thai cuisine (8.49×), Middle Eastern cuisine (8.28×), and Vietnamese cuisine (7.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

See Go Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Go Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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