Go Asia Audience in Germany
Go Asia has an estimated audience of 1,572,788 people in Germany. 61.2% are female, 38.8% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mothercare, Home Delivery, Sixx, Bank account, Cachorro.
The average Go Asia fan in Germany is 40.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mothercare, Home Delivery, Sixx, with strongest over-indexing on Mothercare (1.64× the country average). Demographically, the Go Asia audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Go Asia fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.9 |
| Estimated audience size | 1,572,788 |
Audience persona
The typical Go Asia fan in Germany is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 265,130 | 1.05× |
| Nordrhein-Westfalen | 263,498 | 0.77× |
| Baden-Württemberg | 255,089 | 1.19× |
| Berlin | 240,496 | 3.42× |
| Hessen | 129,183 | 1.08× |
| Niedersachsen | 114,407 | 0.75× |
| Sachsen | 92,969 | 1.21× |
| Rheinland-Pfalz | 52,295 | 0.66× |
| Sachsen-Anhalt | 41,677 | 1.02× |
| Brandenburg | 35,916 | 0.74× |
| Saarland | 27,969 | 1.45× |
| Hamburg | 21,982 | 0.62× |
| Thüringen | 17,612 | 0.44× |
| Bremen | 16,018 | 1.19× |
| Schleswig-Holstein | 15,904 | 0.28× |
| Mecklenburg-Vorpommern | 4,319 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.64× | Kids & Family |
| Home Delivery | 2.13× | Food & Beverages |
| Sixx | 2.32× | Movies & TV |
| Bank account | 1.81× | Business & Career |
| Cachorro | 2.11× | Pets & Animals |
| Jaguar F-Pace | 3.7× | Cars & Mobility |
| Esra Erol | 3.12× | Movies & TV |
| Ireen Sheer | 1.52× | Music & Radio |
| YouGov | 3.94× | Business & Career |
| Keeper (password manager) | 2× | Technology & Electronics |
| EVO Fitness | 3.85× | Sports |
| Eco Friendly Living | 1.64× | Home & Garden |
| Ipekyol | 1.74× | Shopping |
| Fatima Jinnah Medical College | 5.11× | Business & Career |
| Kyung Hee University | 5.47× | Business & Career |
| Figure painting (hobby) | 1.55× | Arts & Culture |
| Cross-country equestrianism | 3.06× | Sports |
| Homesteading | 2.28× | Home & Garden |
| The Hunt (2012 film) | 1.56× | Movies & TV |
| Information sensitivity | 1.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Design Affinity | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.54 |
| Sustainability | BALANCE | 1.53 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.7% |
| China | 2.0% |
| Italy | 1.3% |
See Go Asia audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Go Asia have in Germany?
Go Asia has an estimated audience of 1,572,788 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Go Asia fans?
61.2% of Go Asia fans are female, 38.8% are male, with an average age of 40.9 years.
Which brands do Go Asia fans like most?
Go Asia fans show strongest brand affinity for Mothercare (1.64×), Home Delivery (2.13×), and Sixx (2.32×) over the country average.
Where do Go Asia fans live in Germany?
Go Asia fans in Germany are most concentrated in Bayern (reach 265,130), Nordrhein-Westfalen (reach 263,498), and Baden-Württemberg (reach 255,089). These three regions account for the largest share of the active audience.
What other brands do Go Asia fans also like?
Beyond Go Asia itself, the audience over-indexes on Home Delivery (2.13×), Sixx (2.32×), Bank account (1.81×), and Cachorro (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Go Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.